Welcome to the Oct 2013 Gamification and Immersive Technology Strategies Newsletter. In this Newsletter • Why Gamification and Immersive Technology Strategies ? • Singapore Serious Games and Social Connect SGSC 2013 Conference Review • International Symposium for Digital Earth ISDE 2013 Conferences Review • Segamed 2013 Serious Games for Health Education Conference Review • ECTEL 2013 European Conference for Technology Enhanced Learning Review • GALA Conference for Serious Games, Paris, France Preview • Great Ormond Street Hospital Learning Innovations Conference Preview • World Innovation Summit for Education WISE 2013 Conference Preview • The Incredible Shrinking Man Radio Interview • Defence Global Article on Complex Adaptive Systems and Defence • The Secrets of Gamification Workshop – A Life Changing Experience • Upcoming Conferences and Seminars • Slideshare Archives Why Gamification and Immersive Technology Strategies ? This month sees a change in the title and theme of this newsletter to incorporate “Gamification”. The reason for the change is largely that, through my own experience of gamifying my health, I have come to believe that the principles and concepts of gamification as a process are fundamentally more important than the technologies which help to create immersive experiences. The most important consideration in any serious game or simulation project is to understand how to create win-win stakeholder partnerships and turn “spectators” into “players”. This process does not depend on technology and for some applications, gamification may not require any technology at all whereas for other applications, the use of technology may be an essential enabler. I very much hope that these changes will make for a richer and more valuable newsletter. Your feedback is welcomed.

1. Welcome tothe Oct 2013 GamificationandImmersive TechnologyStrategiesNewsletter.
In this Newsletter
 Why GamificationandImmersive TechnologyStrategies?
 Singapore SeriousGamesand Social ConnectSGSC2013 Conference Review
 International SymposiumforDigital EarthISDE2013 Conferences Review
 Segamed2013 SeriousGamesforHealthEducationConference Review
 ECTEL 2013 EuropeanConference forTechnologyEnhancedLearningReview
 GALA Conference forSeriousGames,Paris,France Preview
 Great OrmondStreetHospital LearningInnovationsConference Preview
 WorldInnovationSummitforEducationWISE2013 Conference Preview
 The Incredible ShrinkingManRadioInterview
 Defence Global Article onComplex Adaptive SystemsandDefence
 The Secretsof GamificationWorkshop –A Life ChangingExperience
 UpcomingConferencesandSeminars
 Slideshare Archives
Why Gamification and Immersive Technology Strategies ?
Thismonthseesa change in the title andtheme of thisnewslettertoincorporate “Gamification”.The reasonforthe change i s
largelythat,throughmyown experience of gamifyingmyhealth,Ihave come to believe thatthe principlesandconceptsof
gamificationasa processare fundamentallymore importantthanthe technologieswhichhelptocreate immersive experiences.
The most importantconsiderationinanyseriousgame orsimulationprojectistounderstandhow tocreate win-winstakeholder
partnershipsandturn“spectators”into“players”.Thisprocessdoesnotdependontechnologyandforsome applications,
gamificationmaynotrequire anytechnologyatall whereasforotherapplications,the use of technologymaybe anessential
enabler.
I verymuch hope thatthese changeswill make foraricher andmore valuable newsletter.Yourfeedbackiswelcomed.
Singapore Serious Games and Social Connect SGSC 2013
Conference Review
The SGSC 2013 MasterClass
The secondeditionof the SeriousGames&Social Connectconference tookplace from26 – 28 August2013 at the Singapore
ManagementUniversity(AdminBuilding). Jointlyorganisedbythe AsianFederationforSeriousGamesandthe SeriousGames
Association,the conference wasaninternational networkingandsharingplatformforgames/appdevelopers,
educators, healthcare andwellness providers,organisations,governmentagenciesandindividualsemployinggame mechanicsin
theirworkplace anddailylives
Duringthe conference,Iran a Master Classon RapidSeriousGamesPrototyping.Thismasterclassbroughtparticipantswith some
basictechnical knowledge andexperience inseriousgamesapplication through the different stages of developing an immersive
game. This class was targeted at:
 Educators exploringapplicationsof immersive technologies to deliver teaching pedagogies in their teaching curriculum.
 Heads of human resource departments exploring training programs with the need to create real life scenarios for their
staff training using games.
 Managers frommuseumsandvenueswhomare keentofindouthow simulationcanbe used toget across their messages
to consumers.
 Game developers seeking to deliver immersive technology related projects for educational institutions and corporate
companies.
Master ClassObjectives
1. To buildunderstandingof SeriousGameswithImmersive Technologies
2. To demonstrate typical applicationsanddevelopmentissues
3. To illustrate rapidgamesandsimulationdevelopmenttools
4. To brainstormfuture opportunities
The Master Classuseda “Gamification”approachtoengage participantsandproducedaverylivelyinteractivesessionthat
demonstratedthe value of gamifyingworkshops.
In the afternoonof the conference openingsession,Ideliveredakeynote presentationon“The Future of SeriousGamesand
Immersive Technologies. A copyof my presentation(with audio) isavailable athttp://www.slideshare.net/dwortley/sgsc-2013-
keynote-singapore-the-future-of-serious-games-and-immersive-technologies
International Symposium for Digital Earth ISDE 2013
Conference Review

2. ISDE 2013 Delegatesat the Borneo Convention CentreConference Dinner
The day aftermy keynote presentationinSingapore,Imade a presentationatthe International SymposiumforDigitalEarth
Conference heldatthe BorneoConventionCentreinKuching.ISDE2013 broughttogetherexpertsfromaroundthe worldto
discussanddebate the role of digital sensingandvisualisationtechnologiesinmanagingourenvironmentandnatural resources.
ISDE holda major eventannuallyindifferentlocationsacrossthe globe butunlikeSGSCinSingapore,theireventshave only
recentlybeguntoinclude seriousgamesandimmersive technologies,althoughenvironmental simulationshave beenaregular
component.
My presentationon“GamificationandDigital EarthApplications”focusedonhow mostcitizensare “Spectators”of environmental
issueswhen,tobuildasustainable future forourplanet,we needtoengage themintakinganactive role inchangingthe attitudes
and behavioursthatare neededtopreserve the worldforfuture generations.Mypresentationillustratedhow gamification canbe
usedto transformcitizenspectatorsintoactive playersthroughsensorandvisualisationtechnologies.
The presentation(withaudio) isavailablefordownloadat:-http://www.slideshare.net/dwortley/gamification-and-digital-earth-
applications-isde-2013-presentation
Segamed 2013 Serious Games for Health Education
Conference Review
The Segamed 2013 Expert Panelat Facultyof Medicine, Nice University,France
The School of Medicine of Nice hostedthe 2013 SEGAMED conference.Thisyear’seventincorporatedtwomain
innovations:SEGAMEDbecame partof the firstFrenchconference of HealthAcademicTeachingwithITtools(HeATconference)
and italso incorporatedthe creationof amasterclass on games/simulationforhealthconductedbyaninternationalteamof
experts. The conference providedme withanopportunitytocatchup witholdfriendsDavidCrookall,aninternational experton
gamesand simulations,conference organiserPascal Staccini,JulianAlvarez,aleadingEuropeanexpertonSerousGamesand
ThierryPitarque fromNice Polytechnic.
The keynote presentationIdeliveredwasentitled“SeriousGamesandImmersive Learning forMedical Education”butwasvery
much focusedonexploringthe impactof technologyonthe provisionof healthservicesoverthe last60 yearsand the implications
of sensor,visualisation,interface andgamestechnologiesandmethodologiesonhealthprovisionoverthe next10years.I argued
that the worlddoesnothave the resourcestomanage majorhealthchallengessuchasobesityanddementiawithcurrent
resourcesandthat evenwiththe improvedproductivitythattelemedicine andgamesbasedlearningcanprovide fordiagnostics,
trainingandtreatment,the future of currenthealthservice provisionisunsustainable.A copyof my presentation(withaudi o) can
be downloadedfromslideshare at:- http://www.slideshare.net/dwortley/immersive-learning-and-serious-games-for-medical-
education-segamed-2013
I alsohave an article on the role andimpact of gamificationonthe so-called“GrandChallengesfacedbysocietyat:-
http://www.slideshare.net/dwortley/gamification-grand-challenges-and-the-dissociety
Segamed2013 alsoran an innovativeinteractivemasterclassonthe developmentof seriousgamesforhealthcare applications
witha seriesof breakoutsessionsdesignedtodevelopideasforseriousgamesontopicschosenbythe masterclassdelegates .The
breakoutsessionsweresupported byateam of gamesbasedlearningspecialistsandeachbreakoutteampresentedtheirideasin
a final plenarysession.Iwassupportingthe breakoutsessionsinaverylimitedwaysince mycommandof the Frenchlanguage is
somewhatlimitedbutitwasa great learningexperience.
ECTEL 2013 European Conference for Technology Enhanced
Learning Review
ECTEL 2013 Workshop on SeriousGamesforHealth Related Applications
My workforMilan-basedseriousgamesspecialists,Imaginary,tookme toPaphosin Cyprustoattendone of the mostenjoyable
and productive conferencesof the year,the EuropeanConferenceonTechnologyEnhancedLearning,ECTEL2013. Led by
Imaginary’sCEO,LuciaPannese,there wasaworkshoponthe use of technologyinhealthrelatedapplications.Ihave been
supportingImaginary’sworkontwoveryinterestingandinnovative Europeanprojects,MIRRORandImReal,bothof which
featuredinLucia’sworkshop.The Mirrorproject - http://www.mirror-project.eu/ isaboutreflective learningatworkand
Imaginaryhave developedhealthrelatedseriousgamesdesignedtotrainstaff ina care home setting.
The ImReal project - http://www.imreal-project.eu/ - isdevelopinganovel type of learningexperience;anaugmentedvirtual
learningexperience.Innovative researchfromacrossEurope isbeingcombinedwithstate of the artcommercial immersive
learningenvironmentstodeliveracost-effective learningexperience thatis
1. more closelyalignedwithwhathappensinthe real-world
2. more in-tune withthe learner'scognitiveabilitiesandcultural awareness
3. supportsa complete learningprocessthroughanadaptive virtual mentor
The workshopbroughttogether participantsfrombothindustryandeducationandincludedassessionon“How tosell without
selling”designedtohelpparticipantunderstandhowtocommercialise researchprojectsinthissector.
The conference provedverysuccessful forImaginarywhoalsoranthe industrytrackworkshopongamificationinwhich
participantswere exposedtoagamifiedapproachtoexploringsome of thje challengesof 21stcenturylearninganddevelopmen t.
A videoof the workshopprocessandexperiencescanbe viewedat:- https://www.slideshare.net/secret/6VrZXXhOlW8DYz
ECTEL 2013 alsoincludedaveryinnovative “SprintDemo”competitioninwhichcompanieswithgamesbasedlearningsolutions
had 90 secondstodemonstrate theirapplicationinaplenarysessionandeachdelegatehad“papermoney”toinvestinthe best
application.Imaginarywonacommendationawardfortheirpresentationof an“Eco-Traders”locationbasedgreenmobilitygame
beingdevelopedforthe EU SuperhubProject - http://superhub-project.eu/
The Games and Learning Alliance GALA 2013 Conference for Serious Games Preview

3. GALA conference
The Games and LearningAllianceconference (GALA 2013) -http://www.galaconf.org/- isaninternationalconferencededicatedto
the science andapplication of seriousgames.Itwill take place atthe DassaultSystemesParisVelizyCampusfrom October23rd
to
25th
The conference aimsatbringingtogether researchers,developers, practitioners andstakeholders.The goal is to share the state of
the art of research and market, analysing the most significant trends and discussing visions on the future of serious games.
The conference also includes an exhibition, where developers can showcase their latest products.
The Serious Games Society is building a scientific community at international level for shaping future research in the field. This
community represents a significant blend of industrial and academic professionals committed to the study, development and
deployment of serious games as really useful and effective tools to support better teaching, learning, training and assessment.
I will be runningaGamificationworkshoponOct23rd
and alsomakinga keynote presentationonthe future of gamification,
seriousgamesandimmersivetechnologies.Registerforthe conference at:- http://www.sgconf.org/index.php/registration
Great Ormond Street Hospital Learning Innovations
Conference Preview
GOSH GOLD Conferenceon Learning Innovations
The firsteverGreat OrmondStreetHospital (GOSH) LearningInnovationsconference
https://www.goshgold.org/learning_innovations/conference.html willplace onTuesday,19November2013 inLondon.
The line upof inspirationalspeakersfromthe fieldof organisational learningprovidingtheory,insightandpractical tips inthe use
of technologiesandinnovationusedtosupportlearninganddevelopmentinthe workplaceincludes DonaldHTaylor,Chairman,
LearningandPerformance Institute,whowill be the keynote speaker.
The conference includes:-:
 Talksand handson sessionsfromeminentspeakersandpractitionersinthe fieldof organisational learning
 Learningaboutthe applicationof newtechnologies
 Networkingwithcolleagues
The delegate rate forthe one-dayGOSHLearningInnovationsconference 2013 is:
 Early birdrate £175 (deadline Monday,30September2013)
 Standardrate £225 (closingdate Tuesday,5November2013)
 Discountif bookingformore than one personfromyourorganisation
 GOSH staff special rate - contact ElenaIzmyalova
For more informationcontact:ElenaIzmaylovavia020 7405 9200 ext.8546 or email elena.izmaylova@gosh.nhs.uk
World Innovation Summit for Education WISE 2013
Conference Preview
The World Innovation Summiton Education WISE2013 to beheld in DoharQatarOct 29-31
Learningisfundamental tolife.Itiskeytoeachindividual’sabilitytoconnectwithothersandtoparticipate fullyinprofessional,
cultural and civiclife.Learningisalsoaboutthe abilitytothinkindependently,toadapttochange andto live meaningfullyand
well.
Too often,though,learnerslackaccesstoquality,relevantlearningwhethertheyare inthe developedordevelopingworld.
Indeed,there isawideninggapbetweenthe learningwe have andthe learningwe needtomeetthe challengesandaspirations of
societiesandindividualsaroundthe world.
To addressthis,the 2013 WISE Summit,ReinventingEducationfor Life,will study howinnovationcan close the gap between
education,learningand life.The Summitwill explore the state of play,andanalyze emergingtrendsandsuccessfulpracticesin
orderto addressthe followingkeyquestions:
For more informationaboutthe Summitgoto:- http://www.wise-qatar.org/wise-summit-2013
The Incredible Shrinking Man Radio Interview

4. Tony Wadswothand myself in the BBC Radio Leicester Studio
On SaturdaySept28th
I had the pleasure of beinginterviewedbyTonyWadsworthof BBC RadioLeicestertotalkabouthowI
managedto lose 20Kg inweightin15 weeksthroughgamifyingthe managementof myweightwiththe aidof technology.A full
recordingof the interview isavailableat:- http://www.slideshare.net/dwortley/bbc-radio-leicester-tony-wadsworth-show-chat-
about-weight-loss-29913
Defence Global Article on Complex Adaptive Systems and
Defence
DefenceGlobal Publication
I have beena regularcontributortoarticlesforboththe Health Global andDefence Global publicationsproducedbyBarclay
Media.In the Augustedition –(Pages124-125) at :- http://edition.pagesuite-professional.co.uk/launch.aspx?eid=26818b39-a068-
49dc-8779-1accd6e432f6 I give my thoughtsonhowComplex Adaptive Systemsare likelytoaffectSecurityandDefence.
As shortextractof the article isshownbelow:-
“Today’s society is shaped by technology in unprecedented ways. We all face disruptive changes in our lives and new challenges
which, paradoxically, can be both created and addressed by the various digital technologies that inform, empower and influence
individual citizens on a massive scale. There has been no previous period in history where millions of ordinary citizens have been
able to freely access knowledge and simultaneously share their lives and opinions with a global audience.
The empowerment of citizens through accessible and affordable technologies represents a significant challenge to defence and
security. The knowledge about weapons and explosive devices which can readily be accessed and the powerful and portable
communication tools available today are in a large measure responsible for the phenomenon of “Asymmetric Warfare” in which
individuals and small groups with limited traditional military resources can pose serious problems for the far better equipped
armed forces responsible for defence and security.
It is thereforethe way in which technology empowersindividualcitizenswith accessto seemingly unlimited information and choice
thatcreates the tensions,conflictsand disruptive changes in which the needs of society challenge the rights and responsibilities of
the individual.Theseso-called “Grand Challenges”broughtaboutby conflicts between the need for a secure society and individual
citizen rights to privacy and civil liberties represent a potential threat to a secure and peaceful future, as is evidenced by on-going
and long drawn out conflicts in countries striving for democratic freedom.”
A Full copyof the article isalsoavailable at:- http://www.slideshare.net/dwortley/defence-global-august-2013-complex-adaptive-
systems
The Secrets of Gamification
A Life Changing Experience
Changing livesthrough Gamification
What wouldyoube willingtopayto change yourlife forthe betterinonlytwohours?The Secretsof Gamificationisahigh value
intensivetwohourexperiencedesignedtodoexactlythat.Participantscanexpecttolearnnew skillsandapproachesthatcan
deliverimmediate impactonbothbusinessandpersonallives
Learn the secretsof gamificationthatinternational seriousgamesexpertDavidWortleyusedtotransformhisownlife,including
losingover20Kg inthe space of 15 weeks.Understandhow gamificationcanbe appliedacrossa wide range of humanactivities,

5. resultinginimprovedperformance inandgreaterenjoymentof :-
 Personal Relationships
 Healthand fitness
 ManagementandDevelopment
 SalesandMarketing
 Workshops,seminarsandbrainstormingsessions
The cost of the workshopis£50 per headwitha maximumof 24 participants.Everyparticipantgetsafree membershipof anew
exclusivegamificationsubscriptionandachance to wina £50 bonus.
I am planningtorun a GamificationExperienceon November21st
in Leicester.
For more detailsand/ortomake a bookinggo to :- https://gamificationleicester.eventbrite.com orcontactme at
david@davidwortley.com orcall me on 07896659695
Upcoming Conferences
Belowisa listof forthcomingconferences –alsoaccessible at http://www.davidwortley.com/events.html
Date Event Name / Description Location Web URL
Oct 3-4 6th International GUIDEConference
on National EducationSystemsand
the economiccrisis
Athens,Greece http://www.guideassociation
.org/guide_2013/index.php/en/
Oct 3-4 ECGBL 2013 – EuropeanConference
on GamesBasedLearning
Porto,Portugal http://academic-
conferences.org/ecgbl/ecgbl2013/ecgbl13-home.htm
Oct 13 WorldGamificationChampionship
Final
San Francisco,USA http://www.gammify.com
Oct 23-
25
GALA SeriousGamesConference DassaultSystemes,11
Paris,France
http://www.galaconf.org/
Oct 23-
25
ESM 2013 - 27th Annual European
SimulationandModelling
Conference
Lancaster University,
UK
http://www.eurosis.org
Oct 29-
31
WISE 2013 – WorldSummiton
InnovationinEducation
Doha,Qatar http://www.wise-qatar.org/wise-summit-2013
Nov4-5 Gamesfor HealthEurope Utrecht, Netherlands http://www.gamesforhealtheurope.org
Nov5 OpenChinaICTFinal Conference Vilnius,Lithuania http://openchina-Ict.eu/project-events/final-
conference/
Nov6-8 ICT 2013 – EU Horizon2020
Conference
Vilnius, Lithuania https://ec.europa.eu/digital-agenda/en/ict2013-
conference-programme
Nov19th
Great OrmondStreetChildren’s
Hospital LearningInnovations
Conference
London,UK http://www.goshgold.org/lea
rning_innovations/conference .html
Nov19-
20
ICERi 2013 - International
Conference onEducation,Research
and Innovation
Seville,Spain http://www.iceri2013.org
Nov
19th
The Secretsof Gamification –A Life
ChangingExperience
Leicester,UK https://gamificationleicester.eventbrite.com
Nov21-
22
SeriousGamesExpo Lyon,France http://www.seriousgamesexpo.com
Feb6 –
7 2014
2014 Technology,Knowledge and
SocietyConference
Madrid,Spain http://techandsoc.com/the-conference/
Mar 19-
21 2014
ABSEL 2014 - Associationfor
BusinessSimulationandExperiential
Learning
Orlando,Florida,USA http://absel2011.wordpress.com/2012/04/03/absels-
40th-annual-meeting-march-6-8-2013/
Archived Presentations, Images and Videos
I am archivingas manyof my previouspresentation,videosandeventimagesaspossible.Youcanaccess these frommywebsite
at :- http://www.davidwortley.com/conferences.html orvisitmySlideshare page at:- http://www.slideshare.net/dwortley/
If you wouldlike anypresentations,videosordocumentscirculatedtomynetwork,Iam happyto provide thisservice freeof
charge forany material relevanttoreadersof thisnewsletter.If youare interested,contactme at david@davidwortley.com.
BestRegards
DavidWortleyFRSA
Founderof Immersive TechnologyStrategies
Email : mailto:david@davidwortley.com?subject=General Enquiry
Skype:davidwortley
SecondLife : HobsonHoggard
Web:http://www.davidwortley.com
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