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PESA State of E-commerce Scot Wingo CEO – ChannelAdvisor twitter.com/scotwingo ebaystrategies.blogs.com, csestrategies.com, amazonstrategies, searchmarketing.com
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
US Consumer Confidence
US Consumer Confidence Improving
2008 E-Commerce Results ,[object Object],[object Object]
Q408 Category Breakdown
E-Commerce Forecast 2009-2011 ,[object Object]
E-Commerce Category 08/09 Growth  * All amounts are $US Billions 2008 2009 Y/Y Growth Pets 1.5 1.8 20.0% Personal Care/Health + Beauty 5 5.9 18.0% Food and Beverage 7.3 8.6 17.8% Apparel 23.6 27 14.4% Music/Video 5.5 6.2 12.7% Consumer Electronics 11.1 12.5 12.6% Furniture 1.6 1.8 12.5% Auto Parts 3.2 3.6 12.5% Appliances/Home Improvement 17.2 19.2 11.6% Movie Tickets 1 1.1 10.0% Jewelry 3.1 3.4 9.7% Flowers 2.2 2.4 9.1% Toys and Video Games 6.7 7.2 7.5% Sporting Goods 2.7 2.9 7.4% Computer 25.5 27.2 6.7% Books 5.1 5.4 5.9% Collectibles 1.7 1.8 5.9% Office Products 5.2 5.5 5.8% Event Tickets 5 5.2 4.0% Other 7.2 7.4 2.8%
Consumer Behavior Has Changed ,[object Object],[object Object],FBR Research based on publicly available GMV Information.
2008 – Coupons Go Mainstream ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E-Commerce Trends - Summary
E-Commerce Channel Trends
Paid Search
Huge Growing Market ,[object Object],[object Object],2006 2007 2008 2009 2010 2011 US $8,602 $11,764 $14,518 $15,951 $20,102 $23,576 International $6,233 $10,235 $14,993 $17,208 $21,315 $25,701 Total $14,835 $21,999 $29,511 $33,159 $41,417 $49,277 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 US Y/Y Growth 37% 23% 10% 26% 17% Intl Y/Y Growth 64% 46% 15% 24% 21% Total Y/Y Growth 48% 34% 12% 25% 19%
Search Share Trends Source: ComScore data US Search Market Share Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Google Sites 63.1% 63.5% 63.5% 63% 63.3% Yahoo! Sites 20.5% 20.4% 20.5% 21% 20.6% Microsoft Sites 8.5% 8.3% 8.3% 8.5% 8.2% Ask Network 4.2% 4.0% 3.9% 3.7% 4.1% AOL 3.7% 3.8% 3.8% 3.9% 3.9%
Search – Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comparison Shopping
[object Object],[object Object],[object Object],[object Object],[object Object],CSE Trends
CSE Y/Y growth 5%
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CSE 1.0 vs. 2.0
CSE Trends I Rank   Oct-2008 Nov-2008 Dec-2008 Jan-2009 Feb-2009 Mar-2009 March Share   Total Internet : Total Audience  190,616 190,775 190,650 191,863 192,187 192,173     Comparison Shopping 71,175 76,321 80,323 71,599 66,384 66,265 34% 1 Yahoo! Shopping 25,321 27,646 29,722 25,387 23,414 22,957 12% 2 Shopzilla.com Sites 24,350 24,618 29,410 24,097 20,154 20,511 11% 3 Shopping.com Sites 15,122 14,704 16,362 14,700 13,012 13,624 7% 4 PRONTO.COM (w/ history) 11,675 11,025 13,759 12,141 10,635 11,085 6% 5 ValueClick Sites 11,319 11,608 12,390 11,653 10,697 10,286 5% 6 Google Product Search 11,753 11,841 13,864 12,466 11,382 9,993 5% 7 Nextag.com Sites 6,985 8,200 9,657 8,396 7,117 7,531 4% 8 MSN Shopping 8,229 10,760 10,429 7,400 6,079 5,499 3% 9 SHOPLOCAL.COM 5,520 12,231 10,419 5,446 5,350 5,172 3% 10 AOL Shopping (w/ history) 5,381 7,433 10,163 5,251 5,362 4,609 2% 11 PriceGrabber 3,560 5,101 6,653 4,574 3,794 3,927 2% 12 Become, Inc. N/A N/A N/A N/A N/A 3,888 2%
CSE Trends II
Amazon ProductAds
Amazon ProductAds II
Amazon ProductAds III
ProductAds Categories and Pricing ,[object Object],[object Object],[object Object],[object Object]
CSE - Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketplaces
[object Object],[object Object],[object Object],eBay Faces Substantial Challenges
eBay – Major Challenges ,[object Object]
Top eBay Seller Areas of Concern ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are they doing to fix eBay?
Amazon – Taking Share ,[object Object],[object Object],[object Object],[object Object]
Amazon – Why? ,[object Object],[object Object]
Amazon’s Seller Business
eBay vs. Amazon ,[object Object]
eBay Changes – June 15 ,[object Object],[object Object],[object Object],[object Object]
Marketplaces - Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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eCommerce Summit Atlanta State Of eCommerce

  • 1. PESA State of E-commerce Scot Wingo CEO – ChannelAdvisor twitter.com/scotwingo ebaystrategies.blogs.com, csestrategies.com, amazonstrategies, searchmarketing.com
  • 2.
  • 5.
  • 7.
  • 8. E-Commerce Category 08/09 Growth * All amounts are $US Billions 2008 2009 Y/Y Growth Pets 1.5 1.8 20.0% Personal Care/Health + Beauty 5 5.9 18.0% Food and Beverage 7.3 8.6 17.8% Apparel 23.6 27 14.4% Music/Video 5.5 6.2 12.7% Consumer Electronics 11.1 12.5 12.6% Furniture 1.6 1.8 12.5% Auto Parts 3.2 3.6 12.5% Appliances/Home Improvement 17.2 19.2 11.6% Movie Tickets 1 1.1 10.0% Jewelry 3.1 3.4 9.7% Flowers 2.2 2.4 9.1% Toys and Video Games 6.7 7.2 7.5% Sporting Goods 2.7 2.9 7.4% Computer 25.5 27.2 6.7% Books 5.1 5.4 5.9% Collectibles 1.7 1.8 5.9% Office Products 5.2 5.5 5.8% Event Tickets 5 5.2 4.0% Other 7.2 7.4 2.8%
  • 9.
  • 10.
  • 11.
  • 14.
  • 15. Search Share Trends Source: ComScore data US Search Market Share Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Google Sites 63.1% 63.5% 63.5% 63% 63.3% Yahoo! Sites 20.5% 20.4% 20.5% 21% 20.6% Microsoft Sites 8.5% 8.3% 8.3% 8.5% 8.2% Ask Network 4.2% 4.0% 3.9% 3.7% 4.1% AOL 3.7% 3.8% 3.8% 3.9% 3.9%
  • 16.
  • 18.
  • 20.
  • 21. CSE Trends I Rank   Oct-2008 Nov-2008 Dec-2008 Jan-2009 Feb-2009 Mar-2009 March Share   Total Internet : Total Audience 190,616 190,775 190,650 191,863 192,187 192,173     Comparison Shopping 71,175 76,321 80,323 71,599 66,384 66,265 34% 1 Yahoo! Shopping 25,321 27,646 29,722 25,387 23,414 22,957 12% 2 Shopzilla.com Sites 24,350 24,618 29,410 24,097 20,154 20,511 11% 3 Shopping.com Sites 15,122 14,704 16,362 14,700 13,012 13,624 7% 4 PRONTO.COM (w/ history) 11,675 11,025 13,759 12,141 10,635 11,085 6% 5 ValueClick Sites 11,319 11,608 12,390 11,653 10,697 10,286 5% 6 Google Product Search 11,753 11,841 13,864 12,466 11,382 9,993 5% 7 Nextag.com Sites 6,985 8,200 9,657 8,396 7,117 7,531 4% 8 MSN Shopping 8,229 10,760 10,429 7,400 6,079 5,499 3% 9 SHOPLOCAL.COM 5,520 12,231 10,419 5,446 5,350 5,172 3% 10 AOL Shopping (w/ history) 5,381 7,433 10,163 5,251 5,362 4,609 2% 11 PriceGrabber 3,560 5,101 6,653 4,574 3,794 3,927 2% 12 Become, Inc. N/A N/A N/A N/A N/A 3,888 2%
  • 26.
  • 27.
  • 29.
  • 30.
  • 31.
  • 32. What are they doing to fix eBay?
  • 33.
  • 34.
  • 36.
  • 37.
  • 38.