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Beyond the Press Release: Bringing PR to Life with Social Media

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National Life Group
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Eye On Travel Conference in Berkshires

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Beyond the Press Release: Bringing PR to Life with Social Media Eye on Travel 2011 Pittsfield, MA
Explosive Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]
A New Communication Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Old vs. New Marketing Funnel ,[object Object],[object Object],[object Object],[object Object],[object Object]
Beyond the press release to… ,[object Object]
Then vs. Now ,[object Object],[object Object],[object Object],[object Object],[object Object]
Then vs. Now ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Listen ,[object Object],[object Object],[object Object],[object Object]
How to Engage ,[object Object],[object Object],[object Object],[object Object]
How to Craft your Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before you can track PR progress, you need to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Reach out to Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Teusner Wines, Boutique Wine Biz in Australia Eight Tips That You Can Do Too ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Twitter Tale: Roger Smith Hotel in NYC ,[object Object],[object Object],[object Object],[object Object]
AAA Joins the Conversation ,[object Object],[object Object],[object Object],“ Don’t you think AAA service technicians should wear Superhero costumes?” – A Tweet after their campaign was in gear.
ChrisBrogan.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter Tips from Brogan
Top 10 Metrics to Track ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Metrics to Track ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Trends to Watch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Sites and Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for having me! www.twitter.com/earlegurl www.linkedin.com/in/greenapple http://www.facebook.com/carey.earle [email_address] www.greenapplemarketing.com

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