IPC would be best suited to publish the indie music magazine "Indie Unique" due to their experience in publishing rock and indie magazines like NME. As one of the largest UK publishers, distributing over 350 million copies annually, IPC could help make "Indie Unique" one of their top-selling magazines given its similar focus on indie music. Magazines generate significant revenue through advertisements, so "Indie Unique" could feature ads related to music apps, online brands, and music-focused companies to target its young audience.
3. IPC
International Publishing Cooperation (IPC), is a
subsidiary of Time Inc. It sells over 350 million
copies over the UK every year, making it one of UK’s
biggest magazine publishers. One of the biggest
magazines that IPC publish is NME. IPC offers
something to everyone but focuses on three core
audiences- men, mass market women and upper
market women
4. BAUER
Bauer media group operates in 15 countries
worldwide but the multinational media company’s
headquarter is located in Germany. Examples of
magazines published by Bauer is Q and Kerrang!
Due to amounts up to 38 million copies printed a
week, Bauer Media company receives over €2
annually.
5. Indie Unique
I think IPC would be best suited to publish Indie
Unique as it’s one of UK’s biggest publishers and
their magazines is mostly likely to publish rock/indie
magazines as they’ve got much experience working
with these genres as they have published ‘NME’ for
many years.
NME is a well known and popular magazine so if
IPC were to publish Indie Unique, it could also be
one of their biggest selling magazines as it’s simular.
6. Advertising
Magazines make a huge sum of their money through
advertisements. The advertisements usually relate
to what genre the magazine or what kind of
magazine it is. As the magazine products I have
made have been for a music magazine, I could use
some of the following advertisements.
7. Apps and ‘Online
Presences’
By making an online site for Indie Unique, it will give both
a more personal and better connection between the
magazine and the consumer. As a lot of people in my
target audience (young teens to elder teens) have easy
online access, it’d be suitable to make a website.
In addition to this, their could a separate page on big
social networking sites e.g. Facebook, and also have it’s
own YouTube channel.
Like said before, many people have easy online access
so adding an app could be another option to making Indie
Unique better. It would also go well with the target
audience I want to reach.