Econsultancy mobile marketing Australia presentation

•

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Sample version of the keynote presentation (80+ slides) by Jake Hird, outlining the state of mobile marketing in Australia. Presented at ExactTarget's Digital Cafe events in Sydney and Melbourne during April 2013.

Empresariales

Mobile marketing: Australia
Jake Hird
Director of Research & Education

@Jake_Hird
jake.hird@econsultancy.com

Copyright Econsultancy 2013 Econsultancy.com | 1

Sample presentation only.

Please download the full version from:
http://econsultancy.com/au/reports/mobile-marketing-australia

Copyright Econsultancy 2013 Econsultancy.com | 2

Stuff to try and help…

 Mobile marketing developments and trends

 How Australians are using mobile devices

 Considerations to inspire

Copyright Econsultancy 2013 Econsultancy.com | 3

About Econsultancy

- 180,000+ Global members

- 1.6 million report downloads

- 500,000+ site visits per month

- 5,000+ people trained each year

- Offices in Sydney, London,
New York, Dubai, Singapore
Copyright Econsultancy 2013 Econsultancy.com | 4

Bridges

1. A structure spanning and providing passage over
a gap or barrier.
2. Something resembling or analogous to this
structure in form or function.
Copyright Econsultancy 2013 Econsultancy.com | 5

How is mobile being used?

Copyright Econsultancy 2013 Econsultancy.com | 6

There’s lots of mobile stats.
It seems pretty big and important.
Copyright Econsultancy 2013 Econsultancy.com | 7

Which online channels do you use for marketing?

State of digital marketing in Australia, Econsultancy
Copyright Econsultancy 2013 Econsultancy.com | 8

Trends and developments

Copyright Econsultancy 2013 Econsultancy.com | 9

There’s a whole lot to cover…

Copyright Econsultancy 2013 Econsultancy.com | 10

… So let’s pick five big things!

Copyright Econsultancy 2013 Econsultancy.com | 11

1. Mobile strategy requires structure

Copyright Econsultancy 2013 Econsultancy.com | 12

Mobile importance

“By 2015, companies will generate
50% of web sales via their social
presence and mobile applications.”

Copyright Econsultancy 2013 Econsultancy.com | 13

“If you don't have a
mobile strategy,
you don't have a
future strategy”
Eric Schmidt

Copyright Econsultancy 2013 Econsultancy.com | 14

Understand the medium and the context

Copyright Econsultancy 2013 Econsultancy.com | 15

Digital enhances and personalises physical experience

Neiman Marcus: In-store app
Copyright Econsultancy 2013 Econsultancy.com | 16

Searchers are
more likely to
notice ads when
they are in a
purchase
environment
Copyright Econsultancy 2013 Econsultancy.com | 17

Thanks
Jake Hird
Econsultancy

@Jake_Hird
jake.hird@econsultancy.com

| 19
Copyright Econsultancy 2013 Econsultancy.com | 19

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Econsultancy mobile marketing Australia presentation

1. Mobile marketing: Australia Jake Hird Director of Research & Education @Jake_Hird jake.hird@econsultancy.com Copyright Econsultancy 2013 Econsultancy.com | 1

2. Sample presentation only. Please download the full version from: http://econsultancy.com/au/reports/mobile-marketing-australia Copyright Econsultancy 2013 Econsultancy.com | 2

3. Stuff to try and help…  Mobile marketing developments and trends  How Australians are using mobile devices  Considerations to inspire Copyright Econsultancy 2013 Econsultancy.com | 3

4. About Econsultancy - 180,000+ Global members - 1.6 million report downloads - 500,000+ site visits per month - 5,000+ people trained each year - Offices in Sydney, London, New York, Dubai, Singapore Copyright Econsultancy 2013 Econsultancy.com | 4

5. Bridges 1. A structure spanning and providing passage over a gap or barrier. 2. Something resembling or analogous to this structure in form or function. Copyright Econsultancy 2013 Econsultancy.com | 5

6. How is mobile being used? Copyright Econsultancy 2013 Econsultancy.com | 6

7. There’s lots of mobile stats. It seems pretty big and important. Copyright Econsultancy 2013 Econsultancy.com | 7

8. Which online channels do you use for marketing? State of digital marketing in Australia, Econsultancy Copyright Econsultancy 2013 Econsultancy.com | 8

9. Trends and developments Copyright Econsultancy 2013 Econsultancy.com | 9

10. There’s a whole lot to cover… Copyright Econsultancy 2013 Econsultancy.com | 10

11. … So let’s pick five big things! Copyright Econsultancy 2013 Econsultancy.com | 11

12. 1. Mobile strategy requires structure Copyright Econsultancy 2013 Econsultancy.com | 12

13. Mobile importance “By 2015, companies will generate 50% of web sales via their social presence and mobile applications.” Copyright Econsultancy 2013 Econsultancy.com | 13

14. “If you don't have a mobile strategy, you don't have a future strategy” Eric Schmidt Copyright Econsultancy 2013 Econsultancy.com | 14

15. Understand the medium and the context Copyright Econsultancy 2013 Econsultancy.com | 15

16. Digital enhances and personalises physical experience Neiman Marcus: In-store app Copyright Econsultancy 2013 Econsultancy.com | 16

17. Searchers are more likely to notice ads when they are in a purchase environment Copyright Econsultancy 2013 Econsultancy.com | 17

18. Sample presentation only. Please download the full version from: http://econsultancy.com/au/reports/mobile-marketing-australia Copyright Econsultancy 2013 Econsultancy.com | 18

19. Thanks Jake Hird Econsultancy @Jake_Hird jake.hird@econsultancy.com | 19 Copyright Econsultancy 2013 Econsultancy.com | 19

Econsultancy mobile marketing Australia presentation

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Econsultancy mobile marketing Australia presentation