The 16th Annual Kid Power conference brings together the leading brands, agencies, media
and strategists to discuss the best ways of positively engaging not just kids, but the whole
family & the “whole child”.
This year’s highlights include:
• Insightful speeches, interactive panels and formal presentations from industry innovators
including: The National Football League, Boy Scouts of America, LEGO, Children's Financial
Network, Inc., Action for Healthy Kids, Sandvik Innovations, Circle of Moms, Tween Brands,
Inc., and many more!
• Structured Networking & Roundtable Discussions where you can reconnect with colleagues
and build new relationships to identify deal-making and partnership opportunities
What else you can expect:
• Understand who your target audience is (is it the parents, the kids, both?) and how best to
reach them in a truly engaging yet still constructive way
• Learn about new research and case studies on reaching moms, dads, grandparents and
other family members
• Explore new technologies – like social networking and mobile marketing – and how to
successfully use them
• Hear specific research results and trend analysis
• Network with marketing, branding and innovation leaders in the “kid space”
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
16th Annual Kid Power
1. Register by
March 20th to
SAVE up
to $1,647!
TM
Orlando, FL
June 8-10, 2009
Explore hot and exciting new research
Uncover new trends, hear case
studies from industry peers
Learn how to positively engage kids,
moms, dads, and grandparents
Participating organizations:
Brent Hill, Senior Internet Geoff Cook,
Content Manager for Product Chief Executive Officer,
Marketing and Development, MYYEARBOOK
LEGO SYSTEMS®
Neale S. Godfrey,
Peter O'Reilly, Director of Chairman, CHILDREN'S
Marketing, THE NATIONAL FINANCIAL NETWORK, INC
FOOTBALL LEAGUE
Clare Rosinski, Senior
Stephen L. Medlicott, Marketing Manager Market Research,
and Communications Director, MATTEL FISHER-PRICE
BOY SCOUTS OF AMERICA BRANDS
Sponsors: Media Partners:
1-800-882-8684 • www.kidpowerx.com
2. TM
Orlando, FL
June 8-10, 2009
Who Should Attend
Reaching kids, tweens and the
whole family is a challenging miss
ion. Keeping them
engaged is even tougher. Kid Power 2009?
It is estimated that, collectively, child
ren influence $500 billion in spen
ding annually. Every Managers, Directors and VPs of Kid, Youth
year, the average child sees about
40,000 ads on TV, in addition to the
increasing explicitness and Family Brands and anyone that is
of product placement in video gam
es, virtual worlds, movies, and TV
shows. involved in marketing including:
Marketing Strategy & Trend Analysis
•
Changing government regulations
that dictate the “how” and “what” Branding
•
of marketing to kids
and the backlash against product
initiatives add to the complexity that Advertisers
•
marketers face and
have driven a more relationship-or
iented trend in marketing. Content, Product & Packaging
•
Developers
The 16th Annual Kid Power conferen
ce brings together the leading bran Promotions
•
ds, agencies, media
and strategists to discuss the best
ways of positively engaging not just Merchandising
•
kids, but the whole
family & the “whole child”. Web & Media (Radio, TV, Film, Print,
•
etc)
This year’s highlights include: Advertising, Marketing & Research
•
Insightful speeches, interactive pane
•
Agencies
ls and formal presentations from indu
stry innovators
including: The National Football Leag Licensors
•
ue, Boy Scouts of America, LEGO,
Children's Financial
Network, Inc., Action for Healthy
Kids, Sandvik Innovations, Circle of
Moms, Tween Brands,
Inc., and many more!
Structured Networking & Roundtab
•
le Discussions where you can reco About the Organizer
nnect with colleagues
and build new relationships to iden
tify deal-making and partnership oppo
rtunities
Marketing IQ, a
What else you can expect:
division of IQPC, is
Understand who your target audi
•
ence is (is it the parents, the kids, dedicated to providing
both?) and how best to
reach them in a truly engaging yet practical, detailed information through
still constructive way
Learn about new research and case
•
conferences and training courses. By providing
studies on reaching moms, dads, gran
dparents and
other family members accurate, objective and up-to-date
Explore new technologies – like socia
•
developments and trends in various industries,
l networking and mobile marketing
– and how to
successfully use them Marketing IQ enables organizations to remain
Hear specific research results and
•
competitive and profitable. Marketing IQ
trend analysis
Network with marketing, branding recognizes the value of face-to-face forums,
•
and innovation leaders in the “kid
space” and strives to make each conference a valuable
learning experience, allowing our attendees to
I look forward to welcoming you
to Orlando and the longest running
kids marketing event! receive a maximum return on investment.
Become a member of Marketing IQ and receive
Sincerely,
complimentary access to resources that will
keep you at the forefront of industry change.
You will receive access to our growing library of
multi-media presentations from industry
leaders, an email newsletter updating you on
Lisa Ringlen
new content that has been added, free
Senior Conference Director
aggregated news feed from over 1,000 global
www.kidpowerx.com
news sources tracking your industry and special
member only discounts on events. Become a
member online at
www.marketingiqonline.com/member
1-800-882-8684 • www.kidpowerx.com
2
3. Pre-Conference Workshops
TM
Monday, June 8, 2009
A 8:15 - 11:15 8:00 Registration For Workshop A (Coffee will be served)
Successfully Reaching The Kid & Tween Market Through Licensing & Strategic Partnerships
Toy, video game and trading cards licensing has become a very strong How strategic partnerships with like minded companies and
•
tool in reaching kids. Today’s kids can enjoy their favorite characters on organizations can enhance both brands in the eyes of kids
everything from their toothbrush to their shoes. But, what is the best Best practices for finding the right partners for you
•
way for you to utilize licensing agreements and strategic partnerships
to further your brand and message? Workshop Leaders are to be announced. For speaker updates
and opportunities, please visit the website at
In this session you will learn: www.kidpowerx.com.
• The power of license characters on kids: What are the right and
wrong ways to do it?
B 11:30 - 2:30 11:15 Registration For Workshop B (A Box Lunch Will Be Served)
Born To Play!
Kids are born to play with an innate ability to create games within any Make any brand more “Playable” through creative online activities
•
situation. Give them tools that stimulate their imaginations and Communicate with kids through online game play
•
creativity and you will gain a fan for life. Understand how to enhance learning through play
•
Learn how to inspire children from LEGO, the best and most credible
player in the toy business, named quot;Toy of the Centuryquot; – twice. Presenters:
Brent Hill, Senior Internet Content Manager for Product
This workshop will help you: Marketing and Development, LEGO SYSTEMS®
• Inspire kids to explore and challenge their creative potential Jack Dearnbarger, Senior Director of Business
• Shape immersive online experiences based on game play Development, BLOCKDOT, INC.
C 2:45 - 5:45 2:30 Registration For Workshop C (Coffee will be served)
12 Principles You Need To Succeed In The Marketplace When Creating Healthier Food Products For Kids
Why is it that so many healthier, new kid products are launching in the We’ll plan to cover:
marketplace, but very few are succeeding? In this presentation, Just Kid The balancing act – who do you target, kids or moms….and how do
•
Inc. will share our best practices for creating new food products with you please both?
staying power in the marketplace. Learn about the most common • The most common healthy product development paths that are likely
pitfalls to avoid when creating healthy kid products and some of the to backfire
tried and true principles to consider as the foundation for your new • How much should you talk about nutrition to kids?
product development efforts. Even if you aren’t developing food • The secret ingredient that needs to be there when creating healthier
products but are interested in new product development, there’ll be foods
new insights for your business too. • How to be sure that you’ve got a winning new idea
Presenter:
Laurie Klein, Vice President, JUSTKID INC.
Sponsors:
3
4. Main Conference Day One
TM
Tuesday, June 9, 2009
Registration & Coffee Media, Marketing And The Economy
8:00 11:15
Given the current environment, what are the best practices for reaching
Opening Remarks
8:50 the kid? Is it through the moms? Are partnerships the way forward?
How to effectively compete and expand in the current economic environment
•
Keynote: The National Football League Presents:
9:00 Making the right investments today to grow your business tomorrow
•
Handing Off to the Next Generation of Fans, Partnership acquisition: How strategic partnerships with like-minded
•
Athletes and Gamers organizations can allow you both to thrive in tough economic times
As a well-established and powerful sports and entertainment brand, for The latest on advertising and kids today: What's been effective lately
•
decades the NFL has benefited from fans’ passion for the game being with kids and parents?
organically passed down to the next generation. However, in a rapidly
Scott Hendrickson
changing kids environment, the NFL has spent the last three years focused
Vice President, Sales and Marketing
on creating kid-customized entry points into the NFL for young fans,
SPORTS ILLUSTRATED FOR KIDS
athletes and gamers, as well as their parents.
This presentation will not only look inside the NFL’s youth strategy and the
Reintroducing, Reconnecting And Reestablishing A
12:00
partnerships that have been established in recent years, but will also look
Brand While Reaching Out To A New Audience
forward to the next stage of the NFL’s youth platform.
As part of their 100th Anniversary Celebration, Boy Scouts of America is
Among the areas that will be discussed include:
making bold new changes, moving ahead with a positive PR vision while
NFL PLAY 60, the NFL’s primary corporate social responsibility platform,
•
staying true to their mission of instilling character in America’s youth. Hear
which is committed to the health and fitness of the next generation
how they are doing it through:
NFLRUSH.com and NFLRUSH Zone, the first multi-player, role-playing
•
Not just celebrating the BSA’s first 100 years but sharing a vision for the
•
game world from a sports property.
next 100 years
The multiplier effect that the right media and sponsor partnerships in
•
Reestablishing the brand with consistency and clarity: Better managing
•
the youth space can create
the use of logos brand positions and messages
Peter O'Reilly Hispanic Initiative to engage Hispanic youth and their families in Scouting
•
Director of Marketing Extending the brand through sponsorships and partnerships
•
THE NATIONAL FOOTBALL LEAGUE Reaching kids and moms where they are at the local level through
•
schools, religious and social organizations
Speed Networking
9:45 Leverage digital media
•
Protecting current relationships while building new ones
•
Think you know everyone at the conference? Here’s your chance to
Making that alumni connection
•
showcase your rapid-fire networking skills! This structured speed
networking will help you meet new and old conference colleagues and Stephen L. Medlicott
give you the opportunity to build new relationships to identify new deal- Marketing and Communications Director
making and partnership opportunities in the industry. BOY SCOUTS OF AMERICA
Networking Break Networking Lunch
10:30 12:45
TRACK 1: MARKETING TO THE WHOLE FAMILY TRACK 2: EMERGING TECHNOLOGY AND YOUR MARKETING PLAN
Marketing To Moms Or Kids? Case Study Maintaining Evergreen Properties: Case Studies
1:45
Significant research and business models that pointed to weighting the Cabbage Patch Kids and Teenage Mutant Ninja Turtles (Both with 25 year
•
majority of kajeet marketing (75%) to kids milestones in 2008 and 2009 respectively):
Review of in-field experience after 1 year of operation - showed marketing TV, Print, PR Stunts, Retail Events, Cross Country Tours and more!!! The
• •
to mom was much more effective for this product category many ways to reach a broad consumer group
Guidelines for dividing marketing investments toward moms and kids Keeping these brands as relevant today as they were in the 80’s
• •
Profile of techniques for cost-effectively reaching today’s moms and profile A two prong strategy that appeals to two demographic targets:
• •
of experience in marketing to mom in this economic climate Cabbage Patch Kids: Grandmothers and Moms
•
TMNT: Adult / College Males and Young Boys
•
Carol Politi
Senior Vice President, Corporate Development Rosalind Nowicki
KAJEET Executive Vice President, Marketing & Licensing
4KIDS ENTERTAINMENT, INC.
How We Reached Mom 15 Things you Need To Know About Kids, Media &
2:30
Advertising
Utilizing social networking and the power of word of mouth to deliver your
message In today’s information- and media-saturated world, knowing how best to
The importance of context, trust and engagement in marketing to moms reach young consumers is one of the most difficult tasks in our industry. In
•
Understanding where and how to reach them this presentation, Mediamark Research & Intelligence (MRI) will share key
•
What does it mean to engage mothers online: Considering your objectives, insights about kids and media from The American Kids Study™, including:
•
rather than your tactics How do kids use TV? Do they multimedia-task? Do they watch
•
Enable moms to embrace and own your brand message, not just hear it commercials? And, what types of TV rules do parent’s typically put in place?
•
How do Kids use the Internet?
•
Ephraim Luft
What creative elements in advertising most resonate with kids?
•
CEO and Co-founder
What’s new with kids and gaming?
•
CIRCLE OF MOMS
Anne Marie Kelly
SVP Marketing & Strategic Planning
MEDIAMARK RESEARCH & INTELLIGENCE (MRI)
Networking Break
3:15
1-800-882-8684 • www.kidpowerx.com
4
5. How To Reach Moms Where They Live The Vireal World: Where The Virtual And Real Worlds
3:45
Meet
There are currently 32.2 million moms online, and 67% of them are there
researching purchasing decisions. They are finding influential peers through Combining innovative online design tools and a vibrant virtual world with
online communities, mommy blogs, microblogs, and more. In this real-world clothing and accessories
presentation, we will share: Understanding your customer: What are their drivers? What are their
•
Case studies and trends constraints?
•
Our experience with proprietary services such as Team Mom™, Web Mom Making the virtual and real worlds as seamless as they are in your
• •
Directory, and the Bloggers Brunch customers’ minds
Tips on where to find the right moms for your message Keys to reaching your decision makers (girls) and the buyers (parents,
• •
The dos and don’ts of communicating with them in virtual space grandparents)
•
Stephanie Azzarone David Cote
President CEO and Founder
CHILD'S PLAY COMMUNICATIONS EST. TODAY
Keynote: The Future Of Social Networking Networking Cocktail Reception
4:35 5:20
Social media and where it fits in the marketing mix
•
Dinner With Strangers
How best to utilize social networking: Best of case studies about how it 6:30
•
is being used You’ve arrived in town, attended some great workshops, a full day of
How do you find success with social media and measure the sessions and learned a ton of useful information! Why not meet fellow
•
effectiveness of it? conference attendees for an informal dinner to trade ideas and network.
The different flavors of social media Check out the Dinner With Strangers board in the exhibit hall to sign up
•
The rise of social entertainment networks to dine at a local restaurant with your peers.
•
The value proposition to marketers
•
Geoff Cook
Chief Executive Officer
MYYEARBOOK
Main Conference Day Two
TM
Wednesday, June 10, 2009
Registration & Coffee Hear how kids become quot;Idea Seekersquot; for learning and use video and
8:00 •
virtual products to get their parents involvement
Opening Remarks
8:50 Jori Clarke
Chief Executive Officer
Key Note: Kids, The Economy And The Green
9:00 CIRCLE 1 NETWORK
Movement
Dr. Kathleen Hall
Economic shifts in marketing and how economics will play a part in kids
•
Founder & Chief Executive Officer
lives at home and at school
THE STRESS INSTITUTE & THE MINDFUL LIVING NETWORK
Teaching kids about money matters and raising fiscally responsible kids
•
Economy and ecology: Impact of the Green Movement on kids’
•
Networking Break
10:30
decision making
What does it mean to go back to basics with your marketing initiatives
•
Fresh Research: Changing Demographics
11:00
and how can you do it successfully?
Research and studies on the keys to reaching the tricky demographic of
•
Next generation workforce and financial literacy: LIFE, Inc. “The
•
‘Tween Girls ages 7 to 14
Ultimate Career Guide for Young People”
How to market to the influencers: Engaging parents and the whole family
•
Neale S. Godfrey Developing a real relationship with kids: Charting how different
•
Chairman demographics respond to your message
CHILDREN'S FINANCIAL NETWORK, INC.
Leslie Armour
President, Youth Marketing Group
Engagement Across Media Platforms: Reaching Kids
9:45
Representing TWEEN BRANDS, INC. AGENCY
And Their Parents Where They Live - In The Real
World, The Virtual World And On Television
Toy Roundup: What’s New And On Every Kid’s Wish
11:45
Today's family is harder to reach as media habits change and economic
•
List Right Now
pressures intensify
How current economic conditions are impacting the toy industry and
•
In the digital world, kids can quot;findquot; product and other information
•
what you can do maintain brands in tough economic times
easily; but parents are increasingly challenged to quot;learn and be
How are today’s kids spending their free time?
•
involvedquot; in the purchase
How to make your product the must have item
•
Despite these challenges to quot;Mindful Livingquot;, important messages can
•
Marketing educational toys: Making learning fun!
•
be delivered effectively using the power of integrated media and offline
family connections Clare Rosinski
Learn how awareness, actions and purchases in the real world have been
•
Senior Manager Market Research
driven by television, simulations and video learning in the virtual world MATTEL FISHER-PRICE BRANDS
Hear how real world locations like The Field Museum of Chicago were
•
brought into the virtual world of KidsCom.com to make things more quot;realquot; Networking Lunch
12:30
Sponsors:
5
6. TRACK 1: FOOD & BEVERAGE TRACK 2: FUTURE TRENDS
Implementing And Evaluating Local Wellness Policies Strategies To Use When Leveraging Your Kid Assets In
1:30
By Focusing On Changes In Schools Today’s Changing Marketplace
Keys to engaging diverse organizations, leaders, and volunteers in actions that In this uncertain economy, it’s important to work smarter…not just harder.
foster sound nutrition and good physical activity in children, youth, and Today’s changing environment presents a range of challenges for many kid
schools, including: brands and some real opportunities for others. In this presentation, Just Kid
Highlighting food groups to encourage (fruits, vegetables, dairy, whole Inc. will highlight some of the strategies that other marketers are using to
•
grains) rather than focusing on foods to avoid grow their business in a time change. We’ll plan to discuss:
Targeting parents as important decision makers to help children lead a How to evolve your brand to meet the changing market dynamics
• •
healthier lifestyle How to extend a successful All Family brand into the Kid space
•
Targeting students to affect changes at schools The opportunity to extend your brand into new categories
• •
The possibility to reposition your iconic, established kid brand for growth
•
Mary Haley
Director Partner Programs Laurie Klein
ACTION FOR HEALTHY KIDS Vice President
JUSTKID INC.
Evaluating Industry Self Regulation: How the CBBB’s Case Study: Translating The Green Message Into Fun &
2:15
Food and Beverage Advertising Initiative Is Changing Age-Appropriate Kids' Products
the Face of our Industry How to create innovative products that speak to young kids about important
Shifting the mix of advertising messaging directed to children under 12 to issues using an environmental-themed, interactive book series as a model
encourage healthier dietary choices and healthy lifestyles Craig was formerly Creative Director/VP-GM of Jim Henson’s Muppets and a
Which companies are part of this initiative and why? Creative Director at Disney and at Nickelodeon. Sandvik Innovations is one of
•
Healthy products that engage kids: How do you do that right? the world’s leading developers of interactive learning books for kids ages 1-6.
•
Making packaging labeling more consistent for food so consumers know Age-appropriate ways to introduce important topics like the environment
• •
the difference How to make your message fun and understandable to kids
•
How to determine what messages stay and what get omitted
•
Elaine Kolish, PhD.
What works and what doesn't!
•
Director, Children's Food and Beverage Advertising Initiative
COUNCIL OF BETTER BUSINESS BUREAUS, INC. Patricia Rauch
President & GM
SANDVIK INNOVATIONS
Craig Yoe
CEO & Creative Director
YOE! STUDIO
Networking Break
3:00
Evaluating the Future of F&B Marketing to Children: Advertisers And Marketers Have Honed In On The
3:30
Where are we Headed? Latest Trends – Virtual Worlds And Kids Online –
What's Next?
Focusing on consumer insights and delivering products, recipes, and
merchandising support to tap into the very heart of your customers’ needs, Explore the latest trends in kids online, including content, marketing,
wants, and taste preferences. education, advertising, demographics, parent perceptions/issues, best
Brand innovation and developing relevant brands for kids practices, internet security, offline/online play patterns, and much more!
•
School nutrition: How to market healthy child nutrition to kids Where we are today and where we are heading.
•
The keys to healthy food branding
•
Izzy Neis
Barbara Jirka Blogger, Sr. Community Manager
Marketing Manager SIX DEGREES GAMES
TYSON FOODS, INC.
Tom Pellizzetti
Partner
PELAGIC MARKETING PARTNERS LLC
Closing Interactive Panel Discussion: Engaging The Healthy Whole Kid
4:15
Engage healthy lifestyles: “The Whole Child” idea, it’s not just about food and eating habits but also the physical, emotional, cognitive, intellectual, and all
•
around lifestyle of today’s kids – How do you nurture all of the aspects of a child?
Targeting parents as important decision makers and engaging schools and communities to help children lead a healthier lifestyle
•
How to make your healthy message fun!
•
Select presenters from throughout the two day conference will contribute to this interactive audience participation session
Kid Power 2009 Concludes
5:00
SPONSORSHIP AND EXHIBITION OPPORTUNITIES
Sponsorships and exhibits are excellent opportunities for your company to spaces – all of which are tailored to assist your organization in creating a
showcase its products and services to high-level, targeted decision-makers platform to maximize its exposure at the event.
attending the 16th Annual Kid Power. IQPC and Marketing IQ help
companies like yours achieve important sales, marketing and branding For more information on sponsoring or exhibiting at the 16th Annual Kid
objectives by setting aside a limited number of event sponsorships and exhibit Power, please contact Mario Matulich at (212) 885-2719 or
sponsorship@iqpc.com.
1-800-882-8684 • www.kidpowerx.com
6
8. International Quality & Productivity Center
❑Yes! Please Register Me For 535 5th Avenue, 8th Floor
New York, NY 10017
TM
❑ Conference Only ❑ Workshop(s) Only ❑ Conference + Workshop(s)
❑A ❑B ❑C
Please Choose Your Workshop(s):
Your customer registration code is:
When registering, please provide the code above.
Name__________________________________ Job Title ________________________
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Address_______________________________________________________________
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5 EASY WAYS TO REGISTER:
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New York, NY 10017
❑ I cannot attend, but please keep me informed of all future events. 10580.003/AL
Register by
March 20th to
SAVE up
to $1,647!
TM
Orlando, FL
June 8-10, 2009
Explore hot and exciting new research
Uncover new trends, hear case studies
from industry peers
Learn how to positively engage kids,
moms, dads, and grandparents
1-800-882-8684 • www.kidpowerx.com