When web meets world Four workshops to discover an exciting future that closely interlinks the physical and virtual worlds and have a look on the new innovative ideas for the future.

1. WEB MEETS WORLD
October 22, 2009

2. SORRY, WE ARE
NOT FUTUROLOGISTS...

3. WE ARE JUST GEEKS...
WORKING @ EMAKINA/THINK

4. WE ARE JUST
HUMANS
LIVING IN
A POST DIGITAL
WORLD

5. WHERE WE ARE GOING
IF WE WA NT TO KNOW
ULD FIRST H AVE A LOOK
WE SHO
AT WHER E WE ARE!

6. TODAY…

7. MY COMPUTER RECOGNIZES FACES OF
PEOPLE I KNOW

8. NO NEED TO
TELL WHERE
I AM TO GET
INFORMATION
ABOUT WHAT
IS AROUND
ME…

9. I CAN SPEAK TO THE WEB
THROUGH THE WEB
Pizza!

10. I CAN ACCESS
CONTENT BEING
PUBLISHED AROUND
ME
Photo by tdufret on Flickr.com

11. I GET REAL-TIME AND
UNCENSORED
INFORMATION

12. I TRACK EVERY
KIND OF
INFORMATION
IN REAL-TIME

13. …REALLY EVERY
KIND OF
INFORMATION

14. THIS BOTTLE OF WINE,
ME,
YOU…
WE ALL HAVE INFORMATION
SHADOWS*
*ONLINE RESONANCE OF REAL-WORLD OBJECTS

15. WE ALL HAVE INFORMATION SHADOWS

16. PERSONAS SHOW
HOW THE INTERNET
SEES YOU
WE ALL HAVE INFORMATION SHADOWS

17. EVERYTHING AROUND ME BECOMES…
Photo by Francesco Franchi on Flickr.com

18. EVERYTHING AROUND ME BECOMES SMART
A BUNCH OF RADIO
FREQUENCY
IDENTIFICATION*
TAGS FROM
AROUND THE
WORLD
*(RFID)
Photo by Ti.mo on Flickr.com

19. MY PLANT TWEETS ME
WHEN IT NEEDS A DRINK
pla nts?
g
Ta lkin

20. MY
UMBRELLA
TELLS ME
WHEN IT IS
GOING TO
RAIN…

21. MY SCALE TALKS TOO!

22. I CHECK MY ENERGY
CONSUMPTION IN-REAL
TIME, ANYWHERE

23. I CAN ADD A DIGITAL LAYER
TO THE REAL WORLD

24. I CAN ADD A DIGITAL LAYER
TO THE REAL WORLD

25. I CAN ADD
A DIGITAL
LAYER
TO THE
REAL
WORLD

26. WHAT DO WE TRULY
BELIEVE?

27. SINCE ALL THIS TOOK PLACE IN THE PAST 4 YEARS,
FUTURE HAS ALREADY STARTED
2006 - Nabaztag
2007 - Whattson - DIY Kyoto
2006 - iPod + Nike
2009 - Touchatag
2007 - iPhone
2008 - Poken

28. THERE IS NO REAL LIFE
AND DIGITAL LIFE!

29. THERE IS JUST LIFE!
Real life
Photo by Rockin' Rob on Flickr.com
digital life

30. “THE MOST PROFOUND TECHNOLOGIES
ARE THOSE THAT DISAPPEAR.
THEY WEAVE THEMSELVES INTO THE
FABRIC OF EVERYDAY LIFE
UNTIL THEY ARE INDISTINGUISHABLE
FROM IT”
- MARK WEISER

31. THANK YOU!

32. LET’S KEEP IN TOUCH
DIGITAL STRATEGIST EXPERIENCE DESIGNER
EMAKINA/THINK EMAKINA/THINK
sgr@emakina.com cbr@emakina.com
@sophiegraillot
@cedbrandlr