1. Perceptions of Corporations on Facebook: An Analysis of Social Norms by Dr. MihaelaVorvoreanu, Ph.D., Purdue University and Society for New Communications Research Fellow Alexandra Erickson Comm 404 Spring 2011

2. Facebook Usage Facebook is the world’s top social network There is an established Facebook college culture More than half of the 100 leading U.S retailers have Facebook There are different social norms for Facebook than there are for blogs or Twitter

3. Public Relations Online Internet users choose to go to a corporation’s Web Site Facebook users do not go onto Facebook to interact with organizations

4. Results Seven major themes Exclusivity Lost Purpose: To Digitally Hang Out Self-presentation Facebook is Personal Small Businesses Can Keep it Personal Large Corporations: Engagement, Relationships, Conversation Perceptions of Corporate Presence on Facebook

5. Discussion Fear of corporation’s ‘spam’ Want to communicate with organizations on their own terms Corporations can be available to users to ‘like’ their pages Students prefer traditional advertising from corporations Facebook is not appropriate for large corporations to contact individual Facebook users