See the presentation that Matt Cutts debated in his SMX Advanced keynote! Impact of Google+ and Facebook on SEO. Eric is following up with Matt on the conclusions.

1. Social Indexing and Ranking

2. @stonetemple / + Eric Enge
First Off... Who Am I?
 Co-author: The Art of SEO
 CEO: Stone Temple Consulting
 SEO
 Social Media
 Content Marketing
 Twitter: @stonetemple
 Google +:
 +Eric Enge
 +Stone Temple Consulting

3. @stonetemple / + Eric Enge
Study Goals
1. See what methods Google uses to discover
new content
2. See what “non-SEO” factors influence
ranking

4. @stonetemple / + Eric Enge
Factors Tested

5. Participating Sites

6. @stonetemple / + Eric Enge
Methodology
• 14 articles created for each site
• Posted on each site
• Pages fully isolated – no links
• One signal generated per page
• No other signals generated

7. Signals Generated in Isolation

8. @stonetemple / + Eric Enge
Page Performance Tracked Over Time
• Searchmetrics used for tracking in many cases
• Log files checked to see what pages were
accessed
• Backlinks checked as well (WMT, Majestic, OSE)
• Corruptions did take place
– Some pages got links
– Some had Chrome visits
– Corrupted pages excluded from the results

9. Google Plus Signals

10. Google Plus +1 Ranking Data Samples

11. @stonetemple / + Eric Enge
Additional Google Plus Observation
• Even the presence of this code:
– <script type="text/javascript"
src="http://apis.google.com/js/plusone.js"></scri
pt>
• Or use of the Google+ API:
– https://developers.google.com/+/api/
• may drive indexing!

12. Facebook Like Signals

13. Facebook Like Ranking Chart

14. Google Chrome Signal Generation
No Searchmetrics Monitoring.
No Indexing Behavior at all.

15. Google Analytics Signal Generation
No Indexing Behavior at all.
No Searchmetrics Monitoring.

16. Many Facebook signals at
two specific dates.
Searchmetrics Study Results

17. Rankings increased after first wave
of Facebook signals
Searchmetrics Study Results

18. Searchmetrics Study

19. Searchmetrics Study

20. Searchmetrics Study

21. Ranking Does Appear to Erode Over Time

22. Query Deserves Freshness?

23. @stonetemple / + Eric Enge
Summary
• Google+ drives Google indexing and ranking
within 4 or 5 days
• Facebook drives Google indexing and ranking
within 7 to 8 days
• Links often take longer!
• Bing did not show indexing and ranking
behavior
• Keywords were 3 words or longer in length
• Did not appear to drive “Head term” rankings

24. @stonetemple / + Eric Enge
Usage
• Definitely powerful way to create visibility for
content
• Definitely has rankings impact
– Especially long tail and chunky middle terms
• Shows some time of decay over time
• As an isolated signal, not “powerful enough”
• BUT, a powerful supplement to a traditional
SEO strategy

25. @stonetemple / + Eric Enge
Thank You!
• eenge@stonetemple.com
• @stonetemple
• +Eric Enge
• +Stone Temple Consulting
• (508) 485-7751
• www.stonetemple.com