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B2C p'tit québec

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Client : SVM - Kraft Date : été 2009 Mandat : Concours où est le p’tit
Pré-événement Nom de l’événement Concours « Où est le P’tit » Objectif ,[object Object],[object Object],[object Object],La Stratégie proposée ,[object Object],Post-événement Déroulement Chargé de trouver « le P’tit » à travers le Québec, l’escouade a enquêtée toutes les semaines le réfrigérateur d’un nouveau finaliste. Pour chaque produit de la marque P’tit Québec retrouvé, 100$ était remis au gagnant. Les résultats ,[object Object],La clé du succès ,[object Object],[object Object]
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