"Beyond communications in a digital age", Robin Hamman (Edelman Europa))
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Sesión de Robin Hamman (@cybersoc), de Edelman Europa. "RR.PP en la era Digital" #EBE10. Sevilla. 19, 20 y 21 de noviembre de 2010. http://eventoblog.com
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"Beyond communications in a digital age", Robin Hamman (Edelman Europa))
- 1. (beyond) “communications” in a digital age...
- 8. The communications landscape is changing. Driven at pace by the democratising power of digital and the continued shift from a shareholder to a stakeholder society, we are witnessing the emergence of a new model of Public Engagement. Networks have replaced channels; influence has supplanted audience; shared interests are moving us beyond dogma; and multilateral connection is the new dialogue. We are faced daily with a chaos of news and views. The golden age of broadcast is over. Robert Phillips, UK CEO, Edelman http://www.edelman.co.uk/public-engagement/
- 9. CC) http://www.flickr.com/photos/gettysgirl/3692150826/ the creation of meaningful participatory frameworks that align stakeholder behaviours with measurable business outcomes
- 11. LISTEN WITH NEW INTELLIGENCE PARTICIPATE IN CONVERSATION: REAL TIME / ALL THE TIME SOCIALISE MEDIA RELATIONS CREATE AND CO-CREATE CONTENT CHAMPION OPEN ADVOCACY BUILD ACTIVE PARTNERSHIPS FOR THE COMMON GOOD EMBRACE THE CHAOS THE SEVEN BEHAVIOURS OF PUBLIC ENGAGEMENT (cc) http://www.flickr.com/photos/lincolnian/1328426678/
- 13. C) http://www.flickr.com/photos/whsimages/998243013/ “Employees are your next new product...”
- 14. CC) http://www.flickr.com/photos/metrojp/92038203/ “Strategies are fluid and evolving; organisations today are more focused on helping their people gravitate toward a strategy framework... But, from there, employees are adding another dimension to it - using their practical experience to ask questions and make it better.”
- 15. (CC) http://www.flickr.com/photos/mobyrock/541865315/ “People at all levels of an organisation have stories to share - stories that illuminate their lives and purpose.”
- 28. http://mystarbucksidea.force.com/ “As we enter year three, we’ve already received 90,000 ideas and have launched 70 of them. Most recently – Teach Baristas to Say “Thank You” in S , Computer Wallpaper, and Pour Over Brewing. We are not slowing down. Ideas from MSI have played an integral part in the way we work and are part of many of our future plans to provide an uplifting and inspiring Starbucks Experience...”
- 32. (cc) http://www.flickr.com/photos/esparta/269393517/ LISTEN WITH NEW INTELLIGENCE PARTICIPATE IN CONVERSATION: REAL TIME / ALL THE TIME SOCIALISE MEDIA RELATIONS CREATE AND CO-CREATE CONTENT CHAMPION OPEN ADVOCACY BUILD ACTIVE PARTNERSHIPS FOR THE COMMON GOOD EMBRACE THE CHAOS THE SEVEN BEHAVIOURS OF PUBLIC ENGAGEMENT
- 33. Gracias! Robin Hamman (@Cybersoc) Director of Digital, Edelman (London) robin.hamman@edelman.com
Notas del editor
- I’m the newly appointed Director of Digital at Edelman in London. We’re the World’s largest independent public relations firm.
- So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going... Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
- At the BBC, I looked after all sorts of social media projects. This one, BBC News Online’s Have Your Say, was one that I helped through a technical and editorial transition. They ask fairly open ended questions, and get this sort of response.... (next)
- So one key take away from this is that you need to think about how you will encourage participants in any social media proposition you put together to participate in a way that is beneficial both to them and to you or your aims. Open ended questions just don’t cut it most of the time, and you may find yourself flooded with stuff like this...(next)
- BBC News has a ticker tape that runs along the bottom of the screen, inviting audiences to submit images of - well, whatever - to “[email_address]”. What sort of response do they get? Well, on a good day, you’ll get a few fluffy kittens playing with balls of yarn.
- So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going... Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
- This means we needed mass communication to help generate desire within target markets. That’s not to say there aren’t some benefits to mass communication, or that all mass produced products or services don’t meet the needs of the audiences and consumers they are targeted at - that would be too sweeping a generalisation, but it’s true in many instances.
- So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going... Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
- So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going... Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
- So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going... Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
- So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going... Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
- So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going... Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
- So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going... Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
- So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going... Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
- So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going... Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.
- So anyway, the blurb about this talk sounded pretty academic and theoretical and I don’t want to risk disappointing anyone who came for that, so let’s get going... Over the last century, most products and services have been devised based not on genuine human need, but on the basis of cost of production and revenue potential.