Fundraising Events: Planning For A Cause
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The document provides information about an individual who has experience in hotel management and the nonprofit sector and now provides fundraising event strategy consulting services. The consulting services include assisting with planning and implementing fundraising events for nonprofits and integrating events into organizational fundraising strategies. Contact information is provided to learn more about event strategy consulting services.
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Fundraising Events: Planning For A Cause
- 2. • Hospitality background/training – Hotel management, Cornell University – Masters of tourism administration, GWU – Experience all over the industry – Loews Hotels, Hyatt Hotels, Cornell Executive Education • Move to nonprofit/association field – National Crime Prevention Council, American Political Science Association, Smithsonian, NFL Players Association – Events For Good
- 3. • Fundraising event strategy consulting – Assisting with planning and implementing your events – Integrating events into your organizational fundraising strategy – Sponsorship expertise • Contact information: – www.eventsforgood.org – events@eventsforgood.org – @eventsforgood
- 6. • What would make this event a success for your nonprofit? – Reaching a fundraising goal – Recruiting new volunteers – New corporate relationships – Continued donor loyalty – Increased public awareness
- 7. • Fundraising • Retention • Awareness • Recognition • Cultivation
- 8. • Launch campaign • Build community • Educate the public • Acquire donors • Showcase mission • Share news • Celebrate
- 9. • Staff alliance to mission • Volunteer alliance to mission • Volunteer time • Staff time
- 10. • Corporate partnerships • Corporate relationships • Business partnerships • Board support • Celebrity connections • Funding resources • Sources of funding
- 11. • Demographics • Disposable income level • Interests • Motivations • Concerns
- 12. • Cause-affiliated • Affinity statement • Unique experience • New opportunity • Leadership development • Networking • Private benefit
- 13. • Past performance and competition • Audience demographics • Revenue streams • Mission alignment • Attendee motivations
- 14. • Social • Interactive • Sporting • Entertainment
- 15. • Traditional packages and logo soup • The key is mutual benefit • Mass production mass personalization • Do your research! • Resources: IEG, BizBash, Event Marketer, Power Sponsorship
Notas del editor
- Raise fundsConnect with beneficiaries and/or membersRaise public awarenessReward donors and/or volunteersMaintain relationshipsLaunch a new campaignBuild communityGain a new audience
- Raise fundsConnect with beneficiaries and/or membersRaise public awarenessReward donors and/or volunteersMaintain relationshipsLaunch a new campaignBuild communityGain a new audience
- Know and showcase your missionRoute to the heartDrives donor retentionIllustrate your cause through activities