SlideShare una empresa de Scribd logo
• Hospitality background/training
– Hotel management, Cornell University
– Masters of tourism administration, GWU
– Experience all over the industry
– Loews Hotels, Hyatt Hotels, Cornell
Executive Education
• Move to nonprofit/association field
– National Crime Prevention Council,
American Political Science Association,
Smithsonian, NFL Players Association
– Events For Good
• Fundraising event strategy consulting
– Assisting with planning and
implementing your events
– Integrating events into your
organizational fundraising strategy
– Sponsorship expertise
• Contact information:
– www.eventsforgood.org
– events@eventsforgood.org
– @eventsforgood
Event
Concept
Goals and
Objectives
Resources
Audience
• What would make this event a success
for your nonprofit?
– Reaching a fundraising goal
– Recruiting new volunteers
– New corporate relationships
– Continued donor
loyalty
– Increased public
awareness
• Fundraising
• Retention
• Awareness
• Recognition
• Cultivation
• Launch campaign
• Build community
• Educate the public
• Acquire donors
• Showcase mission
• Share news
• Celebrate
• Staff alliance to mission
• Volunteer alliance to mission
• Volunteer time
• Staff time
• Corporate partnerships
• Corporate relationships
• Business partnerships
• Board support
• Celebrity connections
• Funding resources
• Sources of funding
• Demographics
• Disposable
income level
• Interests
• Motivations
• Concerns
• Cause-affiliated
• Affinity statement
• Unique experience
• New opportunity
• Leadership
development
• Networking
• Private benefit
• Past performance and competition
• Audience demographics
• Revenue streams
• Mission alignment
• Attendee motivations
• Social
• Interactive
• Sporting
• Entertainment
• Traditional packages and logo soup
• The key is mutual benefit
• Mass production  mass
personalization
• Do your research!
• Resources: IEG, BizBash, Event
Marketer, Power Sponsorship
Fundraising Events: Planning For A Cause

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Fundraising Events: Planning For A Cause

  • 1.
  • 2. • Hospitality background/training – Hotel management, Cornell University – Masters of tourism administration, GWU – Experience all over the industry – Loews Hotels, Hyatt Hotels, Cornell Executive Education • Move to nonprofit/association field – National Crime Prevention Council, American Political Science Association, Smithsonian, NFL Players Association – Events For Good
  • 3. • Fundraising event strategy consulting – Assisting with planning and implementing your events – Integrating events into your organizational fundraising strategy – Sponsorship expertise • Contact information: – www.eventsforgood.org – events@eventsforgood.org – @eventsforgood
  • 4.
  • 6. • What would make this event a success for your nonprofit? – Reaching a fundraising goal – Recruiting new volunteers – New corporate relationships – Continued donor loyalty – Increased public awareness
  • 7. • Fundraising • Retention • Awareness • Recognition • Cultivation
  • 8. • Launch campaign • Build community • Educate the public • Acquire donors • Showcase mission • Share news • Celebrate
  • 9. • Staff alliance to mission • Volunteer alliance to mission • Volunteer time • Staff time
  • 10. • Corporate partnerships • Corporate relationships • Business partnerships • Board support • Celebrity connections • Funding resources • Sources of funding
  • 11. • Demographics • Disposable income level • Interests • Motivations • Concerns
  • 12. • Cause-affiliated • Affinity statement • Unique experience • New opportunity • Leadership development • Networking • Private benefit
  • 13. • Past performance and competition • Audience demographics • Revenue streams • Mission alignment • Attendee motivations
  • 14. • Social • Interactive • Sporting • Entertainment
  • 15. • Traditional packages and logo soup • The key is mutual benefit • Mass production  mass personalization • Do your research! • Resources: IEG, BizBash, Event Marketer, Power Sponsorship

Notas del editor

  1. Raise fundsConnect with beneficiaries and/or membersRaise public awarenessReward donors and/or volunteersMaintain relationshipsLaunch a new campaignBuild communityGain a new audience
  2. Raise fundsConnect with beneficiaries and/or membersRaise public awarenessReward donors and/or volunteersMaintain relationshipsLaunch a new campaignBuild communityGain a new audience
  3. Know and showcase your missionRoute to the heartDrives donor retentionIllustrate your cause through activities