29. Subscribers to the email alert service has
reached 7000…an increase of 500% over 5
months, exceeding all expectations…
GovDelivery maximises direct connections with
the public through digital communications and
the networking opportunities with other
Government Departments have helped us to
quickly increase audience reach…
Noddiau’r Wythnos 14 (Weeknotes 14) | Office of National Statistics (ONS)
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30. “As we continue to increase our subscriber
base, we are better able to increase awareness
around new services, news, and events. By
empowering local residents with proactive
information, we also achieve channel shift
savings by encouraging them to go online for
self-service activities.”
Vanessa Lindsey, Web Team Manager | Norfolk County Council
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31. Driving Your Results
Blog: reachthepublic.com
Download best practices,
research & more:
http://govdelivery.co.uk/resources
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Message about school closures from West Sussex County Council
And here’s another example from the Department of Energy & Climate Change – they sent over 4 million messages out in the past year, and building that trust through regular updates on topics such as Statistics, Oil & Gas, Renewable Energy, allowed them to branch out to better promote the British Energy Challenge more broadly with story telling.
Reaching one person = okay.
DSA sent out a message around foreign language driving tests. To one person, or a handful of driving instructors, that information is beneficial. But imagine if they could send it to all the driving instructors in the UK? This one bulletin reached more than 45,000 subscribers, with a 27% open rate. The value of that message is amplified because of the number of people it’s reaching.
