Some aspects of the mobile industry that are important for online marketeers, conversion specialists and eCommerce experts. The mobile and its tiny screen is broadening its influence on the consumer and this presentation gives some ideas, how to deal with it.

1. Trends To Watch:
Mobile Convergence
Presented by:
Ralf Schwoebel, CEO
Twitter: @trabit
www.tradebit.com

2. About Ralf
CEO – Tradebit, Inc
1989: Games Development
1995: First Online Shopping Mall in Germany
2002: SEO-Agency Network (from black to white hat)
avama, maxasale, travini, etc.: Webmasterworld
2005: Tradebit.com – Downloads
Today: Tradebit AG in Frankfurt/M.,
Tradebit, Inc. in Delaware
20.000+ Merchants,
4.000+ Affiliates,
> 70 terabytes online
Author, developer and member of the advisory board to the
German Secretary of Economics and Technology: “Young
Digital Economy”, trekkie!

3. Mobile is there - so not a trend?
Yes and No:
•Some sites drive more mobile traffic than desktop already!
•The utilization of this traffic is not (yet) taking place

4. Conversion?

5. Conversion?
It is basically Apple!
More Numbers!

6. Mobile is different!
Convergence:
•In-App Traffic
•Second Screen
•Local traffic
•Payments
•Internet of things
Business as usual:
Click, Sale, Lead
Unchartered Territory
Calls, timed ads during
events on second screen,
local activity mapping,
mobile as a hub for the
Internet of things

7. Mobile is not (just) a smaller browser!
http://online.wsj.com/news/article_email/SB1000142405270230473280457942
5302808391142-lMyQjAxMTA0MDAwNDEwNDQyWj

8. Convergence: In-App
Facebook PaperRSS Reader
Conversion goal:
Get added to the favorite
Apps of your mobile users!
SEO => mSEO!
• eg: Revival of RSS
• Social impact = yes!

9. Convergence: In-App

10. Convergence: Second Screen & beyond
They surf along TV:
• Does your product have
any connections to TV
shows? If not, make one!
• eg: Tweet before the
show the meme relates to!
• A personal form of online
advertising!

11. Convergence: Local

12. Convergence: Local, 2
...and consider, what is on the way: NFC, RFID

13. Convergence: Payments
http://www.mobilepaymentstoday.com/article/229247/Mobile-spenders-spend-
more-but-m-commerce-held-back-by-security-fears?rc_id=312

14. Convergence: Payments

15. Target right, target straight
http://www.searchenginejournal.com/mobile-paid-search-keys-to-optimization/51831/
IMHO:
•Users are already tired of installing new apps: Get them to
your web-apps – utilize those better!
•Users are getting used to do complex stuff on mobiles
•Local traffic and connectivity: we will see much more here!
•Payments: the mobile will be the wallet, even @Walmart and
new payment services will be established AND used!
•Keyword-Advertising will become much better with mobile

16. Thank You: Contact me directlyThank You: Contact me directly
on puzzler@tradebit.comon puzzler@tradebit.com
Make it so!