Jen Travis

Greater Seattle Area United States

Senior Brand and Digital Strategist

Apparel / Fashion

I am a seasoned brand experience and digital strategist who has done everything from brand research and strategy to naming, brand architecture and user experience strategy. For many years now, I have been focusing exclusively on digital brand strategy--how to drive omni-channel brand experiences using digital and non-digital channels that are distinct, brand-defining and measurable. I am intensely curious about people and how they perceive and understand the world around them--particularly how they interact with it and form relationships in it. As a result, I have developed a unique perspective that combines brand strategy with user experience and service design to help my clients under...