Splunk Announces Beta Version of Hunk: Splunk Analytics for Hadoop New Software Product to Explore, Analyze and Visualize Data in Hadoop HADOOP SUMMIT NORTH AMERICA 2013, SAN JOSE – June 26, 2013 - Splunk Inc. (NASDAQ: SPLK), the leading software platform for real-time operational intelligence, today announced the beta version of Hunk: Splunk® Analytics for Hadoop. Hunk (beta) is a new software product from Splunk that integrates exploration, analysis and visualization of data in Hadoop. Building upon Splunk’s years of experience with big data analytics technology deployed at thousands of customers, Hunk drives dramatic improvements in the speed and simplicity of interacting with and analyzing data in Hadoop without programming, costly integrations or forced data migrations. Watch the Hunk video to learn more.

1. Copyright © 2013 Splunk, Inc.
Announcing a New
Product from Splunk

2. The Accelerating Pace of Data
2
Volume | Velocity | Variety | Variability
GPS,
RFID,
Hypervisor,
Web Servers,
Email, Messaging,
Clickstreams, Mobile,
Telephony, IVR, Databases,
Sensors, Telematics, Storage,
Servers, Security Devices, Desktops
Machine data is fastest growing, most
complex, most valuable area of big data

3. Industry Leading Platform for Machine Data
Any Machine Data Operational Intelligence
HA Indexes
and Storage
Commodity
Servers
3
Developer
Platform
Custom
dashboards
Monitor
and alert
Ad hoc
search
Report and
analyze

4. A Lot of Organizational Data Ends Up in Hadoop
Challenges deploying and leveraging Hadoop
• 20X services relative to
software
• Inadequate skills for big data
analytics
• 13+ Hadoop-related projects
requiring integration
• Data is “too big to move”
4
Hadoop
(MapReduce
& HDFS)
YARNAmbari
Avro
CassandraChukwa
H
i
v
e
HBase
Mahout
Pig
ZooKeeper
13+ Hadoop-related Projects

5. Splunk Hadoop Connect
Reliable bi-directional
integration to Hadoop
>1000 downloads
We Released Splunk Hadoop Connect
To Address Common Challenges Deploying and Running Hadoop
5
HA Indexes
and Storage
Commodity
Servers
Hadoop
(MapReduce
& HDFS)
Import
Browse
Export
Report and
analyze
Custom
dashboards
Monitor
and alert
Ad hoc
search

6. What About Extracting Value Directly from Hadoop?
6
“How can we leverage the
full capabilities of Splunk
natively on data in Hadoop?”
Data in Hadoop is too big to move
HA Indexes
and Storage
Commodity
Servers
Hadoop
(MapReduce
& HDFS)
Report and
analyze
Custom
dashboards
Monitor
and alert
Ad hoc
search

7. Copyright © 2013 Splunk, Inc.
7
New product from Splunk
delivers interactive data
exploration, analysis and
visualizations for Hadoop
Announcing Hunk Beta
Splunk Analytics for Hadoop

8. Hunk: Splunk Analytics for Hadoop
8
Hadoop
(MapReduce
& HDFS)
Full-featured,
Integrated
Product
Insights for
Everyone
Distribution
Agnostic
Delivers interactive data
exploration, analysis and
visualization for Hadoop
Empowers broader user groups
to derive actionable insights
from raw data in Hadoop
Works with leading
distributions to maximize
enterprise technology investments
Explore Analyze Visualize Dashboards Share

9. Derive Actionable Insights from Raw Data
9
Hadoop
Storage
Immediately
start exploring,
analyzing and
visualizing raw
data in Hadoop
1 2Point
Splunk at
Hadoop
Cluster
Explore Analyze Visualize Dashboards Share

10. Explore, Analyze and Visualize Data, On-the-fly
Virtual Index Schema-on-the-fly Flexibility and
Fast Time to Value
• Enables seamless use
of the entire Splunk
technology stack on
data wherever it rests
• Hadoop Virtual Index
automatically handles
MapReduce
• Technology is
patent pending
• Structure applied at
search time
• No brittle schema to
work around
• Automatically find
transactions, patterns
and trends
• Normalization as it’s
needed
• Faster implementation
• Easy search language
• Multiple views into the
same data
10

11. Interactive Data Exploration
Search and explore data from one place
• Powerful search processing
language (SPL)
• Designed for data exploration
across large datasets – preview
data, iterate quickly
• No requirement to
“understand” data upfront
11
Search
Interface
Search
Assistant
Interactive
Results
Window

12. Interactive Data Analysis
Rapidly analyze and interact with data
• Interactive analytics interface
• Deep analysis, pattern detection
and finding anomalies with over
100 statistical commands
• Enrich results with information
from external relational
databases
12
Interactive,
Analytics
Interface
Formatting
Options

13. Report on and Visualize Data in Hadoop
Interactive reporting and visualization of data
• Interactive reports view
• Rapidly build advanced graphs
and charts
• Generate visualizations on-the-
fly and share with other users
• Drilldown to raw data from
anywhere
13
Share reports
as PDFs
Example
reports
in Splunk

14. Create Custom Dashboards
Build and personalize dashboards for different users and roles
• Combine multiple charts, views,
reports and external data
• View and edit on any desktop,
tablet and mobile device
• Personalize and share via PDF
• Ensure secure access with role-
based access controls
14

15. Powerful Platform for Enterprise Developers
15
JavaScript Java Python PHP C# Ruby
API
Add New
UI components
Integrate into
Existing Systems
With Known
Languages
and Frameworks

16. 16
“Splunk continues to increase its value to
enterprises by enabling them to gain insight
from ‘big data’ … This release sees Splunk
building on its expertise by enabling IT and
business users to explore, visualize and
analyze data stored in Hadoop”
Matt Aslett,
Research Director
451 Group

17. Hunk BetaSplunk Enterprise
17
IT Director, IT Ops Manager, Security
Practitioner, Sysadmin, Enterprise
Developers, Tier 1 Support
Search, monitoring and analysis of
time-series operational data —
for IT ops, app management,
security, digital intelligence
Line of business users —
Data Analyst, Data Architect,
Data Scientist; Enterprise Developer
Batch analytics, funnel analysis,
long-term reporting,
applications (custom reporting)
Industry leading platform for
machine data and operational
intelligence
Integrated product for interactive
data exploration, analysis and
visualization of data in Hadoop
Who?
What?
How?

18. How It’s Different from Other Approaches
18
Splunk Splunk Analytics for Hadoop
Splunk Enterprise +
Hadoop Connect
No real-time analytics, monitoring or alerts
No ingest, no rare-term search
Direct Hadoop
or Hive
Interactive exploration
and visualization
SQL-on-Hadoop No coding
1st Gen Spreadsheet No modeling
1st Gen BI-on-Hadoop No batch processing
VS. +

19. Enabling Hadoop Users
19
DeveloperData ScientistData Analyst Data Architect
Access and use data
in Hadoop; empower
your users with
valuable insights
Drive analytics across
leading Hadoop
distributions
Interactively explore
and analyze data
without low-level
tooling; preview results
in real-time
Build scalable enterprise
applications based on
data in Hadoop

20. Explore, analyze and visualize data in Hadoop
Technical
Operations
Groups
Marketing Depts.
and Product
Managers
Security
Groups
Empowering Teams with Rapid Insight
20

21. Summary
• Hunk: a new software product from Splunk (currently in Beta)
• Rapidly explore, analyze, visualize, share data in Hadoop
• Easily create custom dashboards for different users and roles
• Protect data with secure role-based access controls
• Opens up value of Splunk software to a whole new audience
of Hadoop users
21

22. Thank You
splunk.com/bigdata