How do you prioritize and make marketing decisions that will have an impact on your business if you have limited funds? This presentation will walk you through the steps to identify goals, develop strategies, and determine best uses of your marketing dollars.

1. The Secret Ingredients to Marketing on a Small Budget Duluth Area Chamber of Commerce Presented by WestmorelandFlint October 23, 2009

5. The New Media Landscape

6. It used to be easy… TV a world of LIMITED options PUSHED to mass consumers Radio Print Outdoor

9. It’s not so easy anymore. 2004 Friends – Series Finale 12.8 Nielsen rating Most-watched show in 4 years 1986 Head of the Class 12.8 Nielsen rating #40 show that year

10. The Direction of the Relationship Broadcast TV Cable TV DVRs/VOD IPTV Video Search Digital Radio Satellite Radio Podcasting Internet Print Blogs Outdoor Text Messaging Mobile Phones a world of INFINITE options PULLED by individual consumers

12. Advertising has become… digital personal controllable = TARGETED

13. What’s all the hype about social media?

14. “ Reliance and trust in nontraditional sources—meaning everyday people, their friends, their networks, the network they’ve created around them—has a much greater influence on their behaviors than traditional advertising.” – Jack McKenzie, Millennials Strategy Group

19. Emerging Media Behavior Reinforcing the notion that it is now the consumers’ dialogue, users are creating their own branded content Fueled by near ubiquitous penetration, the mobile phone is taking on new messaging usage and functional applications Driven by a strong need for self-expression and connection with others, social networks have proliferated Online video has proliferated, and users are actively creating, posting and sharing video of all stripes Gaming now dominates the living room and PC, and is making its way into mobile—across nearly all demos Video Sharing Mobile Lifestyle Social Media User-Generated Content Gaming

20. An Integrated Approach: Communications Planning

21. Map a Route to Success Without a plan With a plan

32. Worry about the tools last, not first.

33. B2B marketers who focus myopically on the tools—as they contemplate whether to start a blog or advertise on social networking sites—will fail to recognize and follow the practices and disciplines needed to embrace communities.

34. Where Do I Start?

39. What can you do today?