Digital and Social Media Landscape
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2nd Lecture on Emerging Technologies Module, Salford Business School. Comments/ corrections most welcome here or @francesbell on Twitter. Thanks for all received - slide show edited to reflect these.
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Digital and Social Media Landscape
- 1. Social Media Landscape Frances Bell, f.bell@salford.ac.uk Image used under Creative Commons License from Edans Slide
- 4. Most heavily-used web brands - share of UK Internet-related time Nielsen Online 10 brands that account for 47% of UK Internet time 2008/09 Sli de Rank Brand Share of Time April 2009 Share of Time April 2008 Change in Share of Time 1 Facebook 12.7% 7.2% +5.6% 2 MSN/Windows Live 9.2% 10.1% -0.9% 3 Google 5.3% 4.8% +0.4% 4 eBay 4.1% 5.0% -0.9% 5 Yahoo! 3.5% 3.4% +0.1% 6 AOL Media Network 3.0% 3.2% -0.2% 7 BBC 2.3% 2.3% +0.1% 8 YouTube 1.9% 1.9% -0.1% 9 Microsoft 1.5% 2.0% -0.5% 10 Apple 1.5% 1.7% -0.2% Total 45.1% 41.6% -
- 5. Visits to Social Networks - UK Slide http://www.clickz.com/clickz/stats/2100567/youtube-gains-facebook-uk
- 10. Facebook – Social networking site Slide Social networking site definition includes profile in bounded system, traversable network, semi-persistent public comments June 2011, 29.8 million , or 58% of the 51.4 million UK people online - but how many active? In the UK in June drop of around 100,000 users Facebook offers customer base as market research tool – more later
- 11. Music sites and services Slide
- 20. How should musicians and other music professionals be rewarded? Slide
- 21. How should new bands and artists emerge? Slide
- 22. What are the opportunities and threats of the social and digital media landscape for 21 st Century music? Slide
- 23. Who consumes/ produces music? Slide
- 24. Public service model broadcast now/delayed + online interaction/ resources Slide
- 26. Youtube- “a lot of junk and stuff that's stolen.” http://knowledge.wharton.upenn.edu/article.cfm?articleid=1568 Still ?profitable but growing Slide
Notas del editor
- As you can see, those different tools and services can be grouped into categories: Publication tools with blogs ( Typepad , Blogger …), wikis ( Wikipedia , Wikia , Wetpaint …) and citizen journalism portals ( Digg , Newsvine …) Sharing tools for videos ( YouTube …), pictures ( FlickR …), links ( del.icio.us , Ma.gnolia …), music ( Last.fm , iLike …), slideshows ( Slideshare ), products reviews ( Crowdstorm , Stylehive …) or products feedbacks ( Feedback 2.0 , GetSatisfaction …) Discussions tools like forums ( PHPbb , vBulletin , Phorum …), video forums ( Seesmic ), instant messaging ( Yahoo! Messenger , Windows Live Messenger , Meebo …) and VoIP ( Skype , Google Talk …) Social networks ( Facebook , MySpace , Bebo , Hi5 , Orkut …), niche social networks ( LinkedIn , Boompa …) and tools for creating social networks ( Ning ) Micropublication tools ( Twitter , Pownce , Jaiku , Plurk , Adocu …) and alike ( twitxr , tweetpeek ) Social aggregation tools like lifestream ( FriendFeed , Socializr , Socialthing! , lifestrea.ms , Profilactic …) Platforms for livecast hosting ( Justin.tv , BlogTV , Yahoo! Live , UStream …) and there mobile equivalent ( Qik , Flixwagon , Kyte , LiveCastr …) Virtual worlds ( Second Life , Entropia Universe , There …), 3D chats ( Habbo , IMVU …) and teens dedicated virtual universes ( Stardoll , Club Penguin …) Social gaming platforms ( ImInLikeWithYou , Doof …), casual gaming portals ( Pogo , Cafe , Kongregate …) and social networks enabeled games ( Three Rings , SGN ) MMO ( Neopets , Gaia Online , Kart Rider , Drift City , Maple Story ) and MMORPG ( World of Warcraft , Age of Conan …)
- Communication and entertainment are the two central themes amongst the most heavily used web brands. Alongside Facebook, communication accounts for MSN/Windows Live whose time is driven by its Messenger and Hotmail services whilst Yahoo! and AOL score heavily on time due to their email offerings. Entertainment is accounted for by video publisher YouTube and the technology companies Microsoft and Apple whose media player offerings - Windows Media Player and iTunes, respectively – are the reason they generate such high time figures.
- A "social network site" is a category of websites with profiles, semi-persistent public commentary on the profile, and a traversable publicly articulated social network displayed in relation to the profile. To clarify: Profile. A profile includes an identifiable handle (either the person's name or nick), information about that person (e.g. age, sex, location, interests, etc.). Most profiles also include a photograph and information about last login. Profiles have unique URLs that can be visited directly. Traversable, publicly articulated social network. Participants have the ability to list other profiles as "friends" or "contacts" or some equivalent. This generates a social network graph which may be directed ("attention network" type of social network where friendship does not have to be confirmed) or undirected (where the other person must accept friendship). This articulated social network is displayed on an individual's profile for all other users to view. Each node contains a link to the profile of the other person so that individuals can traverse the network through friends of friends of friends.... Semi-persistent public comments. Participants can leave comments (or testimonials, guestbook messages, etc.) on others' profiles for everyone to see. These comments are semi-persistent in that they are not ephemeral but they may disappear over some period of time or upon removal. These comments are typically reverse-chronological in display. Because of these comments, profiles are a combination of an individuals' self-expression and what others say about that individual. This definition includes all of the obvious sites that i talk about as social network sites: MySpace, Facebook, Friendster, Cyworld, Mixi, Orkut, etc. Some of the obvious players like LinkedIn are barely social network sites because of their efforts to privatize the articulated social network but, given that it's possible, I count them (just like i count MySpace even when the users turn their profiles private).
- File sharing is the practice of distributing or providing access to digitally stored information, such as computer programs, multi-media (audio, video), documents, or electronic books. It may be implemented in a variety of storage, transmission, and distribution models. Common methods are manual sharing using removable media , centralized computer file server installations on computer networks , World Wide Web -based hyperlinked documents, and the use of distributed peer-to-peer (P2P) networking.