This was a short presentation to a large group of Senior Executives as food for thought. I believe large companies are losing ground by ignoring social media or thinking it isn't relevant to their business. I also believe every business - regardless how big or small - must be present on social media, the question is "how?" Every business must reflect on their industry, their market, their stakeholders and develop a strategy that gives them a voice and a means of joining the online conversation. If you'd like to discuss strategy or need a presentation or commentator at your functions - let's talk. francine@mayvintraining.com.au

1. How are companies performing?

2. According to a recent study (sponsored by
Oracle and conducted by Social Media Today)
46% of Corporations globally are
socially enabled

3. Socially enabled is:
• Using social technologies in day to day
activities
• Connecting with people through 2-way
conversations and building relationships
• Responsive, able to interact and react
quickly
• Customer centric, even customer driven
• Innovative and meeting the market where
it is

4. Consumers are using
social media to:
• Converse
• Find suppliers
• Build relationships • Enquiries
• Source information • Complaints
• Recommendations • Review

5. It is not just ..
• broadcasting your own news
• conducting a marketing campaign to
attract website or foot traffic
• the responsibility of the marketing
department in isolation
• external to your corporate mission, vision
or objectives

6. My Research Suggests it’s more like
30% of Australian Corporations are
using social
media well!

7. “Embracing the Opportunity”
What Does It Look Like?
• Understand risks and implement controls
• Defined boundaries and educated internal
and external stakeholders
• Evidence of strategy and purpose
• Monitored and responsive to community
• Consistent and strong message
and branding
• Reactive audience and ongoing
conversations

9. What’s required?
• Realise the benefit of becoming
customer centred
• Understand your target market and
your client base
• Engage stakeholders internally and externally
• Clarify stakeholder and corporate expectations
• Develop a strategy which aligns with operations
• Educate everyone!

10. GET THE jump ON
YOUR COMPETITION...
...WITH smart
SOCIAL MEDIA...
www.mayvintraining.com.au | www.socialmediaevolution.com.au