PowerPoint presentation looking at mobile usage on the rise in the UK.

1. MOBILE USAGE
ON THE RISE IN THE UK
Business Builder

2. UK CONSUMERS LOVE
MOBILE
24% of U.K. consumers have
used a smartphone to access
web sites while shopping, of
which 50% accessed retail
websites and 48% social
media sites.
(Source: eDigitalResearch and IMRG Survey, 2011)

3. UK CONSUMERS LOVE
MOBILE
40% of U.K. consumers using a
smartphone while shopping
ultimately made a purchase in-
store, online or via mobile.
(Source: eDigital Research and IMRG Survey, 2011)

4. UK CONSUMERS LOVE
MOBILE
13% of UK consumers have
made a purchase on their
mobiles, and 19% have used
them to compare prices and
look at product reviews while
out shopping.
(Source: Toluna / Econsultancy)

5. UK CONSUMERS UTILIZING
QR CODES
55% of U.K. consumers have
seen a QR code while
shopping and 33% of
shoppers who have seen a
QR code have scanned one.
(Source: eDigital Research and IMRG Survey, 2011)

6. M-COMMERCE IN UK
TAKING OFF
As many as 91% of UK
consumers having used their
mobile device for commerce,
to either research or
purchase a product.
(Source: Global Consumer Survey from MEF, 2011)

7. 50% of UK smartphone
owners report shopping from
their mobile device, with 11%
doing so on a weekly basis.
(Source: Portaltech and eDigitalResearch, 2011)
M-COMMERCE IN UK
TAKING OFF

8. UK MOBILE USER USAGE
48 percent of UK smartphone
owners use their mobiles to
browse and research
products before a purchase,
with another 16 percent
intending to do so in the
future.
(Source: eDigitalResearch, 2011)

9. 4.2 million UK consumers per
month are using the mobile
internet to visit retailers’
websites.
(GSMA and comScore, 2010)
MOBILE IN UK
EXPLOSIVE GROWTH