Workshop slides at JADE Spring 2011

1. Google -
Development of
Android applications
Friedger Müffke
@fmdroid
#openintents
www.openintents.org support@openintents.org Google Workshop,
26 February 2011

2. Agenda
9:30 – 9:45 Introduction
9:45 – 10:30 Building an App
10:30 – 11:15 Ecosystem / Business Modell
11:15 – 11:30 Discussion
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

3. About me
Father of 3 children
Background: Maths, PhD Computer Science,
Software engineer
2007 Android development, discussion group
OpenIntents, Programming Competitions
2009 Founded OpenIntents UG, Android
conference „Droidcon“
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

4. Android
What is it all about?
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

5. Android
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

6. Mobile cellular subscriptions
millions per 100
Global 5,282 76.2%
Developed nations 1,436 116.1%
Developing nations 3,846 67.6%
Africa 333 41.4%
Europe 741 120.0%
Mobile Internet 500 7.5%
Smartphones 300 4.5%
Smartphones Europe 150 12.0%
October 2010 (all figures are estimates)
via: mobiThinking
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

7. Fragmentation
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

8. Android
100+ smartphones
© android-hilfe.de
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

9. Android
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

10. Android
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

11. Android
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

12. Android
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

13. App Development
Creation
Distribution
Marketing
Maintenance
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

14. App Classification
for Users
Travel, Game, Utility, Health
for Business Model
Brand, Services, Entertainment, Tools
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

15. App Ideas
Brand
Jadenet, Your Enterprise
Services
Lecture Notes, Refactory Details
Entertainment
Game, Music, Video
Tools
Notes, Project Manager, Financial
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

16. App Stores
Google Market et al.
● Google Market
– 150.000 apps
– 25$ + 30% of revenue
● Alternative Markets
– Operator/Hardware manufacturers
– Developer driven
– Social
– Market segment
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

17. Maintenance
● User feedback
– Bug fixes
– New features
– Use analysis (Google Analytics)
● Customer care
– „Does not install“, „Lost my phone“
– Comments
– Ratings
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

18. Marketing
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

19. Google's economic cycle
Support for
spreading Google Services
the web
supports generates
Experience User & Traffic
Finance Finance
supports collects
Awareness User Data
supports
3rd Party Website – Organic
AdSense – AdWords Source:
m-chair.net –
droidcon 2010
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

20. Mobile Strategy
Apple Google
● Mobile Platform for selling ● „Mobile First“
content, services,
hardware
● Having control over
browser, maps, email
● Offering channels against
everything is free culture of ● Making the mobile web
the internet attractive to build new
advertising possibilities
● Advertisement, magazines,
TV ● Open Data
Source:
m-chair.net –
droidcon 2010
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

21. No monoliths ..
but interconnected
components
All apps are equal!
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

22. Business Model
App Developer
● Key Activities: Android Knowledge, Apps/Development, Community
● Key Resources: Community, SW Developers, Own Database
● Key Partners: Google, Operators, Manufacturers, Community
● Value Propositions: Functional mobile Apps, Developer Knowledge,
Customer support, Apps Knowledge
● Customer Relationship: Automated, Personalized, Community of
Developers
● Customer Segments: Android users, Android developers, Advertisers
● Revenue Stream: Advertisement (Website, In-app), Sell apps, Own Event
● Cost Structure: Events, SW Developers
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

23. Business Model
App Agency
● Key Partners
● Key Activities
● Key Resources
● Value Propositions
● Customer Relationship
● Customer Segments
● Revenue Stream
● Cost Structure
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011

24. More info
Web site:
www.openintents.org
Developer group:
http://groups.google.com/group/openintents
Code repository:
http://openintents.googlecode.com
Developing Android Apps International Congress of Youth Entrepreneurship
@fmdroid 26 February 2011