1. Buenos Aires - Mayo 2014
gabriel@properati.com / @gabrielgruber
Mobile & Real Estate
Gabriel Gruber
Co-Founder & CEO
Properati.com

2. Which is the most valuable
real estate in the world?

3. Mobile Home Screen!
http://www.bvp.com/blog/most-valuable-real-estate-world

4. Mobile Home Screen “Share”
25% Facebook
25% Google
50% Others
750 (*) 750 300300
1.000 1.000 750
750
300 300 75 300
30075 75 300
2.100
3.500
1.725
http://play.google.com/store/apps (*) approx number of app installs at Android OS (in millions)

5. Habemus Mobile

6. Mobile is Just Starting
http://www.kpcb.com/insights/2013-internet-trends

7. Mobile is Eating the World
http://www.kpcb.com/insights/2013-internet-trends

8. Android is eating the world

9. Deja Vu?
1980’s
“PC”
2010’s
“Mobile”
Software Hardware

10. Android is eating Latam
http://www.eMarketer.com (*) Noncomputer internet traffic by OS in 2013

11. https://www.mapbox.com/labs/twitter-gnip/brands
Android is eating BA

12. About us

13. months
Some Metrics
monthly
visitors
300k
Over
14k leadsgenerated
on average / month
8k
brokers
content
providing
300k
properties
listed 800
new
listed
developments
&18 2countriesmonths18
300k

14. Traditional real estate sites UX:
Offline (paper) => Online (web) => Mobile (app)
Real Estate “Mobile Last”

15. Mobile First 101

16. Mobile (design) first

17. Our Android App
http://play.google.com/store/apps/details?id=com.properati.user

18. Our Web

19. Mobile is Eating the World
http://www.kpcb.com/insights/2013-internet-trends

20. Properati Mobile Web
(*) Google Analytics / Properati.com.ar

21. Back to the future

22. Back to the future

23. HealthTravel Real Estate
Market Disruptions?

24. +Properati (open) Data
http://www.properati.com.ar/data

25. +Walkability

26. +Neighborhood Insights

27. +Building Insights

28. Future “App Constellation”
http://avc.com/2014/05/app-constellations/
Buy & Rent
New
Developments
Sell by
Owner
Sell by
Realtor

29. Buenos Aires - Mayo 2014
gabriel@properati.com / @gabrielgruber
Thanks!
Gabriel Gruber
Co-Founder & CEO
Properati.com