The document discusses using gamification to improve employee engagement and business goals. It notes that over 70% of large companies are expected to deploy gamified applications by 2014. Studies show gamification can improve performance by 5-20% and modify behaviors by 2-4 times. Common non-financial motivators for employees include recognition, competition, and feedback. The document outlines how a gamification system would provide game-like experiences to balance competition, collaboration, and learning while tracking progress and providing recognition.
2. Enterprise Gamification – Employee Engagement
Background – Y Now ?
From Perf mgmt to Gamification
Functionality & Narrative
The Benefits
2
3. Elaborate Gamification to drive
engagement, align employee behavior and
achieve business goals
Recognition * Competition * Mastery * Call to action * Immediate feedback
3
4. “More than 70% of the world’s largest 2000 companies
are expected to have deployed at least 1 gamified application
by year-end 2014”
Gartner
Performance improved
by 5-20%
Behavior modification
improved
by x2-4
Gamification ROI – Studies show
Performance improved
by 5-20%
Behavior modification
improved
by x2-4
Workforce
non-financial
motivators :
#1 Recognition
#2 Competition
GamEffective actual results
4
32. 32
Call to Action Screen
Popup on mouse-over
Up to 2 days 100
2-5 days 50
5-30 days 10
30 and above 0
Go to Ent. Social
learning group
page
Go to any LMS
system
41. 41
Summary
Fun & Personal performance management
Call to action
Engaging Online Feedback
Competition (Personal & Team) / vs Others or Benchmark
Dynamic game rule (empower the manager)
Integrated with other systems