1.
Mobile
Marke+ng:
Turning
Passive
Advocates
Into
Social
Influencers
Tim
Hayden,
CMO,
44Doors
@TheTimHayden
–
February
17,
2012
–
Dallas,
Texas

3. 90% of
Americans
are within
3 feet
of their
mobile
phones
24 hours
a day.
Mobile Experience Solutions: Technology + Strategy

5. Scan
QR Code

6. Text
“BOBEVANS”

7. Click
44d.co/BEvans

8. Scan,
Text
or
Click?
• QR
Code
Scan
30%
• SMS
Text
41%
• URL
(browser)
29%
~1MM
clicks
Sept-­‐Dec
2011
–
44Doors
Capture
Ciients

9. Mobile Experience Solutions: Technology + Strategy

10. Mobile Experience Solutions: Technology + Strategy

11. Consumers
on-­‐the-­‐go
“look”
less
at
social
media
(length
of
+me)
on
handheld
mobile
devices.
1
1

12. Almost
half
(46%)
of
consumers
research
an
item
on
their
smartphone
before
going
to
a
store
to
buy
it.
1
2

13. 37%
researched
an
item
on
their
phone
before
buying
it
online.
1
3

15. INFLUENCER

16. Decisions
are
being
made
in
dynamic
communication
systems,
or
mesh
networks,
where
consumers
share
experiences
and
make
decisions
together.
Mobile Experience Solutions: Technology + Strategy

19. Mobile Experience Solutions: Technology + Strategy

23. Mobile Experience Solutions: Technology + Strategy

24. • Condensed
Content
(4-­‐10X
reducRon
of
desktop
site)
• NavigaRon
limited
to
2-­‐3
acRons
beyond
landing
page
• Quick
Load
Time
(you
have
30
seconds!)

25. Location
Search
Time/
Terms
Date
Context
Device
Language
Type

26. • Cross-­‐plaYorm
tested!
(Beyond
IOS
Android)
• Data
feed
(API
–
locaRon,
device,
A-­‐B
tesRng,
Rme/date)
with
CRM/profiling
plaYorm
• Responsive
Design
(Javascript
+
HTML5)

27. Mobile Experience Solutions: Technology + Strategy

28.
Rm@44Doors.com
@TheTimHayden
Mobile Experience Solutions: Technology + Strategy