Twitter and Alternative reality games

•

1 recomendación•717 vistas

Jure Cuhalev

Tecnología Entretenimiento y humor

Buzzwords

Real time web
✤

Google killer
✤

Crowdsourcing
✤

Wednesday, April 22, 2009

http://www.ﬂickr.com/photos/jamescridland/613445810/
Wednesday, April 22, 2009

It’s about conversations

Wednesday, April 22, 2009

Can we make it a game?
✤

why whould we want to do that?
✤

Wednesday, April 22, 2009

Alternate reality gaming

An ARG, also known as an alternate reality game (ARG), is
an interactive narrative that uses the real world as a platform,
often involving multiple media and game elements, to tell a
story that may be affected by participants' ideas or actions.

http://en.wikipedia.org/wiki/Alternate_reality_game
Wednesday, April 22, 2009

http://www.ﬂickr.com/photos/celesterc/1212085743/
Wednesday, April 22, 2009

iPod + Nike = Nike Plus

Wednesday, April 22, 2009

South by South West Interactive

15k+ geeks, mostly Web 2.0 scene
✤

Austin, Texas every March
✤

Very high-tech
✤

Wednesday, April 22, 2009

http://www.ﬂickr.com/photos/peterprice/3360699450/ http://www.ﬂickr.com/photos/peterprice/3359885181/

http://www.ﬂickr.com/photos/austinist/3355176197/ http://www.ﬂickr.com/photos/narisa/3358390457/

Wednesday, April 22, 2009

Wednesday, April 22, blog.stewtopia.com
(CC) Randy Stewart, 2009

Assassin

http://www.ﬂickr.com/photos/kurioso/3351346295/
Wednesday, April 22, 2009

jurecuhalev.com

@gandalfar

Wednesday, April 22, 2009

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Twitter and Alternative reality games

1. Twitter and Alternative reality games Jure Čuhalev 22. April ’09 Wednesday, April 22, 2009

2. Wednesday, April 22, 2009

3. Buzzwords Real time web ✤ Google killer ✤ Crowdsourcing ✤ Wednesday, April 22, 2009

4. Wednesday, April 22, 2009

5. Interesting problem What happens when your brand is not X but Y? ✤ How do you become brand X? ✤ Wednesday, April 22, 2009

6. Just a hint.. Use real-time Twitter search to engage and talk to costumers ✤ search.twitter.com ✤ Your brand here? PANIC !!! Wednesday, April 22, 2009

7. Wednesday, April 22, 2009

8. http://www.ﬂickr.com/photos/jamescridland/613445810/ Wednesday, April 22, 2009

9. Story time Wednesday, April 22, 2009

10. It’s about conversations Wednesday, April 22, 2009

11. Can we make it a game? ✤ why whould we want to do that? ✤ Wednesday, April 22, 2009

12. Wednesday, April 22, 2009

13. Alternate reality gaming An ARG, also known as an alternate reality game (ARG), is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions. http://en.wikipedia.org/wiki/Alternate_reality_game Wednesday, April 22, 2009

14. http://www.ﬂickr.com/photos/celesterc/1212085743/ Wednesday, April 22, 2009

15. Akoha Wednesday, April 22, 2009

16. iPod + Nike = Nike Plus Wednesday, April 22, 2009

17. Wednesday, April 22, 2009

18. South by South West Interactive 15k+ geeks, mostly Web 2.0 scene ✤ Austin, Texas every March ✤ Very high-tech ✤ Wednesday, April 22, 2009

19. http://www.flickr.com/photos/peterprice/3360699450/ http://www.flickr.com/photos/peterprice/3359885181/ http://www.flickr.com/photos/austinist/3355176197/ http://www.flickr.com/photos/narisa/3358390457/ Wednesday, April 22, 2009

20. Wednesday, April 22, blog.stewtopia.com (CC) Randy Stewart, 2009

21. Assassin http://www.ﬂickr.com/photos/kurioso/3351346295/ Wednesday, April 22, 2009

22. Wednesday, April 22, 2009

23. Foursquare Wednesday, April 22, 2009

24. Wednesday, April 22, 2009

25. jurecuhalev.com @gandalfar Wednesday, April 22, 2009

Twitter and Alternative reality games

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Twitter and Alternative reality games