Twitter and Alternative reality games

1. Twitter and Alternative reality
games
Jure Čuhalev
22. April ’09
Wednesday, April 22, 2009

2. Wednesday, April 22, 2009

3. Buzzwords
Real time web
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Google killer
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Crowdsourcing
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Wednesday, April 22, 2009

4. Wednesday, April 22, 2009

5. Interesting problem
What happens when your brand is not X but Y?
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How do you become brand X?
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Wednesday, April 22, 2009

6. Just a hint..
Use real-time Twitter search to engage and talk to costumers
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search.twitter.com
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Your brand here?
PANIC !!!
Wednesday, April 22, 2009

7. Wednesday, April 22, 2009

8. http://www.flickr.com/photos/jamescridland/613445810/
Wednesday, April 22, 2009

9. Story time
Wednesday, April 22, 2009

10. It’s about conversations
Wednesday, April 22, 2009

11. Can we make it a game?
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why whould we want to do that?
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Wednesday, April 22, 2009

12. Wednesday, April 22, 2009

13. Alternate reality gaming
An ARG, also known as an alternate reality game (ARG), is
an interactive narrative that uses the real world as a platform,
often involving multiple media and game elements, to tell a
story that may be affected by participants' ideas or actions.
http://en.wikipedia.org/wiki/Alternate_reality_game
Wednesday, April 22, 2009

14. http://www.flickr.com/photos/celesterc/1212085743/
Wednesday, April 22, 2009

15. Akoha
Wednesday, April 22, 2009

16. iPod + Nike = Nike Plus
Wednesday, April 22, 2009

17. Wednesday, April 22, 2009

18. South by South West Interactive
15k+ geeks, mostly Web 2.0 scene
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Austin, Texas every March
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Very high-tech
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Wednesday, April 22, 2009

19. http://www.flickr.com/photos/peterprice/3360699450/ http://www.flickr.com/photos/peterprice/3359885181/
http://www.flickr.com/photos/austinist/3355176197/ http://www.flickr.com/photos/narisa/3358390457/
Wednesday, April 22, 2009

20. Wednesday, April 22, blog.stewtopia.com
(CC) Randy Stewart, 2009

21. Assassin
http://www.flickr.com/photos/kurioso/3351346295/
Wednesday, April 22, 2009

22. Wednesday, April 22, 2009

23. Foursquare
Wednesday, April 22, 2009

24. Wednesday, April 22, 2009

25. jurecuhalev.com
@gandalfar
Wednesday, April 22, 2009