2. About GSS
We are Digital Marketing company deals in
Online marketing Strategy , SEO , Link
building services, Social media marketing ,
Online reputation management , Viral
marketing
3. What we do ?
We are online marketing experts and help you
to meet your potential customers by carrying
out the following activities:-
• Backlink building
• SEO
• Social Media Marketing
• Pay per click
• Email Marketing
4. What is Online marketing ?
• Online marketing is a channel of
marketing that deals in promotion of
products and services on the web
space.
5. Scope of Digital Marketing
• According to a recent study by strategy and
communications agency Cone Inc., 85 percent of
consumers research products or services online
before they make purchasing decisions. Since
“search” is users’ primary tool of choice for
finding information.
• According to the U.S. SMB Spending Forecast by
BIA/ Kelsey, by 2015 SMBs will allocate just 30
percent of their marketing budgets to traditional
advertising (down from 52 percent in 2010.
6. Benefits from Online marketing
• Increase visibility of
your products and
services on web
space
• Increase Brand
reputation
• Increase traffic on
your website
• Increase leads on
your website
• Stay ahead of your
competitors on web
space
7. How can we help you ?
• We will help you to generate relevant traffic
on your website and help you to generate
leads from your target group web traffic.
8. Social Media Marketing
• Social media marketing
(SMM) is a form of
Internet marketing that
utilizes social networking
websites as a marketing
tool. The goal of SMM is
to produce content that
users will share with their
social network to help a
company increase brand
exposure and broaden
customer reach.
11. Social Networking Site Usage
• 79% of adults use internet
• Half use at least 1 social networking site
• Average age of adult social network site user has shifted from 33 to 38
years old. Over half of all adult users are now over the age of 35!
• 92% use Facebook
• 29% use MySpace
• 18% use LinkedIn
• 13% use Twitter
• 52% of Facebook users and 33% of Twitter users engage with the platform
daily, while only 7% of MySpace and 6% of LinkedIn users do the same.
• Source: Pew Internet “Social networking sites and our lives” survey, 2011
12. Major Social Media Activity
• Create Company page on social sites
• Post news, product , services, event updates
• Engage target audience to follow and interact
with your brand
• Create Followers
• Spread company content on webspace
13. Major Social Media Sites
• Facebook
• Twitter
• LinkedIn
• YouTube
• Google Plus
• Pinterest
• Scribd
• Slide share
• Google Groups
• Bizintown
• Burp
• Flicker
14. How Social Media Marketing helps you
• Increase brand visibility
• Increase product and
service awareness
• Target the right
audience
• Engage users
• Make Viral your
product/Services
• Increase traffic on
website
15. How Social Media Marketing helps you
• Increase leads/business
inquiry
• Increase Website/Brand
value
• Help people to recall
your brand
• To get edge on your
competitors
• Get real time feedback
17. Facebook Marketing
Client Name – Unitedworld
Client Name – Burg Mobile India
Institute of Design
No. of Likes – 3700
No. of Like Generated – 14000
Time Line – 12 days
Time Line – 50 Days
18. Case Study
Client Name – Unitedworld School of Business (UWSB)
• UWSB has 5 campus in India .
• Their target group is graduate students looking for MBA as a
career option.
• We planned, implemented and optimized UWSB website.
• More than 30 keywords optimized
• Generated .25 million relevant traffic
• 10,000 inquiries to the website in 1.5 years.
• Increase in visibility of UWSB website to first page on search
engines.