Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food
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The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. This topic is Patchwork gardens Ian Stutt - innovative use of social media marketing for local food
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The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Dr. Betsy Donald presentation on Experiences in Innovative local food processing.Eolfc 2013 dr betsy donald - experiences in innovative local food processing
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Eolfc 2013 patchwork gardens ian stutt - innovative use of social media marketing for local food
- 1. Social Media Marketing for Local Food Eastern Ontario Local Food Conference Kingston, ON December 3, 2013
- 2. Social Media Marketing for Local Food
- 3. Social Media Marketing for Local Food • Building our brand through ‘storytelling’
- 4. Social Media Marketing for Local Food • Building our brand through ‘storytelling’ • Local food as an experience
- 5. Social Media Marketing for Local Food • Building our brand through ‘storytelling’ • Local food as an experience • Supporting the local food experience
- 6. Social Media Marketing for Local Food • • • • Building our brand through ‘storytelling’ Local food as an experience Supporting the local food experience Examples of content we share
- 7. Social Media Marketing for Local Food • • • • • Building our brand through ‘storytelling’ Local food as an experience Supporting the local food experience Examples of content we share Results? Measureable?
- 19. Local food as an experience • • • • • Farmers market, CSA membership, etc Sharing stories behind a crop/product Sharing the beauty of the farm Art and graphic design People, people, people
- 20. Supporting the local food experience • • • • • Engaging with customers Education Eating seasonally Cooking tips, storage tips, recipes Farm tours, workshops, etc
- 21. A CSA member discusses Kale
- 22. Examples of content we share • • • • • Pictures with captions Videos for CSA members and beyond Product availability Farm news Unique happenings, etc
- 24. Brief Background
- 27. Brief Background
- 28. Patchwork Winter CSA Video
- 29. Results? Measureable? • • • • • • • Hits, Likes, Comments, Re-Tweets, etc Positive feedback from customers “Feels like I’ve been to your farm” Familiarity with people behind the product A more personal connection Brand recognition Other?
- 30. Social Media Marketing for Local Food Eastern Ontario Local Food Conference Kingston, ON December 3, 2013