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Social Media Marketing for Local Food
Eastern Ontario Local Food Conference
Kingston, ON
December 3, 2013
Social Media Marketing
for Local Food
Social Media Marketing
for Local Food
• Building our brand through ‘storytelling’
Social Media Marketing
for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience
Social Media Marketing
for Local Food
• Building our brand through ‘storytelling’
• Local food as an experience
• Supporting the local food experience
Social Media Marketing
for Local Food
•
•
•
•

Building our brand through ‘storytelling’
Local food as an experience
Supporting the local food experience
Examples of content we share
Social Media Marketing
for Local Food
•
•
•
•
•

Building our brand through ‘storytelling’
Local food as an experience
Supporting the local food experience
Examples of content we share
Results? Measureable?
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
The Patchwork Story
Local food as an experience
•
•
•
•
•

Farmers market, CSA membership, etc
Sharing stories behind a crop/product
Sharing the beauty of the farm
Art and graphic design
People, people, people
Supporting the local food experience
•
•
•
•
•

Engaging with customers
Education
Eating seasonally
Cooking tips, storage tips, recipes
Farm tours, workshops, etc
A CSA member discusses Kale
Examples of content we share
•
•
•
•
•

Pictures with captions
Videos for CSA members and beyond
Product availability
Farm news
Unique happenings, etc
Brief Background
Brief Background
Patchwork Winter CSA Video
Results? Measureable?
•
•
•
•
•
•
•

Hits, Likes, Comments, Re-Tweets, etc
Positive feedback from customers
“Feels like I’ve been to your farm”
Familiarity with people behind the product
A more personal connection
Brand recognition
Other?
Social Media Marketing for Local Food
Eastern Ontario Local Food Conference
Kingston, ON
December 3, 2013

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