1. Keep your brand out of hot water
Tuesday 12 March – 16:20
ad:tech 2013 - # ATSYD #ATCD
Danielle Clarke – @DanielleMH
Claire Kowarsky - @ClaireKowarsky
2. 5 Key Issues
1. Ethics as a starting point
2. Privacy
3. Spam
4. Responsibility for content
5. Contractual obligations
#ATSYD #ATCD @DanielleMH @ClaireKowarsky
7. Privacy
1. How companies deal with personal information
2. Amended Privacy Act in effect March 2014
3. Big penalties - up to $1.1m!
#ATSYD #ATCD @DanielleMH @ClaireKowarsky