Gianluca Fiorelli's very practical guide to Keyword and Topical Research

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(Key)Words matter, because they are the best way search marketers (and not just them) have to understand the consumers' world, their needs, their interests and aspirations. Keywords research is our bread-trail for understanding the meaning behind a search. Keywords are not dead, because Semantic SEO gave them new life. We all know the theory, but what about putting theories into practice. In this deck, Gianluca Fiorelli offers you a very practical guide about how to use Google itself for doing a great keyword and topical research.

Marketing

An Actionable Guide to Keywords
and Topical Research
Gianluca Fiorelli
@gfiorelli1 – ILoveSEO.net

BREAKING NEWS
KEYWORDS ARE NOT DEAD
Hundreds of SEOs have been celebrating16:05

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Vietnam
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GUIDE
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PLANET
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GO
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ATTRACTIONS
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MAP
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NATIONAL
ADMINIST…
TRIP TO
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VISITING
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40,000,000 MIO Keywords
tracked
.15% present Generic
Carousels
.166% present Complex
Carousels

78 Unique Linking Domains
15,000+ Page Views
42 Inquiries generated
(2800 USD/inquire potential
value)

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