Social media policies for smdaybe
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The introduction to social media policy creation
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Social media policies for smdaybe
- 1. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring Mic Adam • Market research
- 2. Agenda • Social Media Policy Survey Overview (Vanguard Leadership – October-November 2012) • Steps towards a Social Media Policy • Social Media Policies made simple
- 4. Frequency of access 70 60 50 Daily 40 Weekly 30 Monthly 20 No account 10 0 be In re er s e+ k g o ed ua itt Tu lo bo gl Tw nk B sq oo ou ce Li ur G Y Fa Fo (c) Vanguard Leadership – Oct-Nov 2012
- 5. What is bound to happen?
- 7. SoMePol @ companies (c) Vanguard Leadership – Oct-Nov 2012
- 8. Employee Awareness of the SoMePol (c) Vanguard Leadership – Oct-Nov 2012
- 9. Time for a poll! Who has a social media policy?
- 11. Your idea of a Social Media Policy?
- 12. It can be different
- 13. And one step further...
- 14. These times are over... Mostly
- 15. Topics that need answering • Legal Framework? • Policy or Guidelines? • Why do you need a policy? • Who makes the policy? • Perspectives of the policy? • How do you make a policy? • What needs to be in the policy? • How do you implement a policy?
- 16. First, the legal framework… • No specific social media legislation • CAO 81 & 38 • “Wet op privacy” – (8/12/92) • Impact of general legislation • Labour law • Privacy law • Intellectual property law • Other laws (slander; stalking; etc.)
- 17. Guidelines or Policy • Policy is official and enforceable • Control legal burden • Cover HR items • Identify risk • Guideline is a suggestion and not enforceable • Communication piece • Motivate and inspire users (ambassadors) • Create positive frame of mind
- 18. Who contributes to the policy? And Why? Marketing HR IT Legal Mngt Team Employees Unions
- 19. How to create a social media policy? • Social media policy creation software • http://socialmedia.policytool.net/ • http://socialpolicygenerator.com • Social media policy examples • http://socialmediagovernance.c om/policies.php • Write one your own
- 20. How Long Is your SMP? 6% 38% 1 page 2-3 pages 4+ pages 56% (c) Vanguard Leadership – Oct-Nov 2012
- 21. Social Media Policy/Guidelines 35+ areas of interest
- 22. So M C e om O De pa ve fin 0 10 20 30 40 50 60 ny r v t ie ion So w s M So e 42,9 Sp ok Ac Me es c 32,1 pe ou Em rs nts Em p o n 21,4 pl loy Ru oy ee ls ee R 28,4 G ule R u es ide s 10,7 po lin nd es Ti 57,1 ps Ch & art D 28,6 o' Tric R s & ks eq 32,1 ue Don st 't ac s What content does the SM P focus on? 50 ce ss 10,7 (c) Vanguard Leadership – Oct-Nov 2012
- 23. Anatomy of a good policy
- 24. Some examples
- 29. Key to success Roll-out
- 30. How were they informed? 6% 0% 16% 40% 18% 20% Not Intranet post Email Presentation Training Video
- 31. Roll-Out van een Sociale Media Policy
- 32. Best Practices
- 36. Need or want to discuss more about Social Media Policies!