First introduction of the concept of quantified sponsoring, offering QS startups a way of finding a business model and offering multinationals a way to show purpose and a new ROI on partnerships in sports. Also a short introduction in the world of sports and QS, with some interesting examples and cases and some new startups.

1. Quantified Self and sports
Gijsbregt Brouwer - QSams - June 3rd, 2013
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2. Quantified Self
=
movement to incorporate technology
into data acquisition on aspects of a
person's daily life
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3. I’ve seen this before...
heart rate monitor, trainings log, GPS
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4. What has changed?
democratizing of technology
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5. The Next Web Mag
Florian Gschwandtner, CEO Runtastic
“Winning in sports is not
just for professionals, with
todays technology everyone
has access to mobile health
& fitness apps.”
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6. The Next Web Mag
Gijsbregt Brouwer, Founder Sportnext
“Technology is
democratizing at a rapid
pace. A good coach, heart
rate monitor or shoe advise
is an app away.”
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7. From F1 to lean
First time in the history
of sports that amateurs
have access to innovation
before the pros
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8. What has changed?
power of mobile
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9. Data procession power
mobile technology is essential for sports
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10. Input
sensors, video & audio
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11. Output
screens everywhere. Feedback loops
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12. What has changed?
No more middle man, enter the platform
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13. Me running
a quantified self story
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14. Input
foot scan
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15. Input
hydration sensor: MC10
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16. Input
video
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17. Input
recovery feedback: sleep trackers
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18. Input
bio feedback: Scanadu Scout
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19. Input
tracking apps
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20. Output
running analysis
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21. Output
smart helmet
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22. Output
3D printed shoe
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23. Output
social feedback: cheering
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24. Output
social feedback: cheering
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25. Output
subliminal feedback: real time music
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26. Input & output
simple activity trackers
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27. Input & output
social & geo feedback
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28. Input & output
Google Glass: ghosting
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29. Quantified sponsoring
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30. Be the platform
Nike Plus: training analysis
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31. Own the data
Nike Plus: tracking data
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32. Connect to indiviuals
Nike Plus dashboard
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33. Activate
Nike Plus social competition
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34. Motivate
Nike Plus gamification
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35. Create corporate value
branding - sales
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36. Create corporate value
purpose!
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37. Quantified sponsoring
build the platform
(Calories burned -/-
calories ingested) > 0
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38. Quantified sponsoring
make the change
>
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39. Follow me
@gijsbregt
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