Managing Your Online Reputation for Brokers and Managers

1. Managing Your Company’s Reputation!
Hashtag #smmi!
socialmediamarketinginstitute.com!

2. Host: ! Guest: !
Amy Chorew! Ginger Wilcox!
@amychorew
@gingerw
Managing Your Company’s Online Reputation

3. What we will cover
• Why Social Media?
• Monitoring Your Online Presence
• How to Protect Your Online Reputation

4. First Impressions Count

5. If you close your eyes, social
media is not going away

6. Fear is a bad reason to Photo courtesy of Stuant53, Flickr
avoid participating online

7. What Happens in Vegas

8. End up on YouTube

9. Your company’s reputation is being shaped online
even if you aren’t participating

10. Consumers are talking …
everywhere

11. Monitor Your Online Presence. It’s just as
important as checking email.

12. alerts.google.com

13. alerts.google.com

14. SocialMention.com

15. tweetbeep.com

16. Other Monitoring Tools
• Hootsuite
• Cadmus
• Seesmic
• Trackur
• Backtype
• Radian 6
• Tweetalarm
• Sysmos
• Twialert

17. Your Connections Are !
Monitoring You
17

18. Monitor your Connections!

19. Gist.com and
Xobni.com

20. Participation online is one of the best ways to
manage your company’s reputation

22. Getting it Done
22

23. Blogbythebay.com
Blogs

24. Facebook Business Page

25. LinkedIn Business Page

26. Twitter

27. Realtor.org

28. Thank you!!
socialmediamarketinginstitute.com!
facebook.com/smminstitute!
twitter.com/smmi!
twitter.com/gingerw!
twitter.com/amychorew!