3. The Hook A successful publicity campaign using a press release requires a good story. You need to come up with something original about your site that will be interesting to the general public and not just to people involved in your niche subject
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5. 64% of respondents who issue releases say they target them most often to print outlets
7. 45% don’t see releases as relevant as they once were because of the growth of social media and the ability to target reporters and editors in more personalized, direct ways
52. Professional service company to assist you in the creation of your Press Releases providing templates and a distribution channel for your press releases