GODESIC provides a SaaS application to help teams plan, rehearse, and execute complex critical events. It aims to address weaknesses in existing tools like Excel by offering automated communications, task sequencing, and real-time collaboration across large distributed teams. The founders have experience managing critical launches in industries like aerospace and telecommunications.
Godesic - The New Way To Choregraph Critical Team Events - Product Description and Pitch
1. GODESIC assures the execution of critical events
“A mix of 'HOUSTON MISSION CONTROL’ & ASANA to get
critical launches over the line.”
2. THE BUSINESS PROBLEM…
Launch failure has a major financial impact for big business.
Most failures can be traced back to inadequate preparation, poor risk planning and flawed execution
RBS has incurred costs totalling £175 million as a result of the botched
upgrade that disrupted IT systems for nearly a week this summer.“
November 2012
Telefonica said all of its 23 million U.K. mobile-phone customers can again
make phone calls ...after a network failure cut those services yesterday July
2012
5-minute outage costs Google $545,000 in revenue. The outage, observed
by multiple Twitter reports, lasted from approximately 3:50 p.m. to
approximately 3:55 p.m. Pacific time. August 2013
Amazon.com’s website went down around 1 p.m. Pacific time today for as
much as 45 minutes due to unknown causes. The outage cost the company
as much as $4.72 million in lost sales August 2013
3. CONTEXT
Most management
tools focus on the long
duration elements
IDEA
BUT…
Most of the risk is at
the end
PLAN & DEVELOP
PLAN
LAUNCH
REHEARSE
EXECUTE
GODESIC enables large, diverse teams to plan, rehearse
and execute the complex events that organisations depend
upon on to LAUNCH critical capability.
4. ADDRESSABLE MARKET…
Organisations that rely critical events to gain competitive advantage
The initial focus is on major systems implementations since the route to market via IT Directors is clear
1) Major systems implementation cutovers
1.1m corporate customers of ERP, such as SAP, Oracle, Microsoft running
at least 2 major cutovers per months > 50m potential customers
2) Product launches
250,000 products launched each year from major corporations, estimate
involves 100 people globally > 3m potential customers
3) Major events
Number of venues in US, Europe and Asia estimated at 200,000 event
transitions involve 200 people globally > 40m potential customers
4) Business continuity planning
3000 major global customers, each with c.100 locations requiring plans and
50 people per plan > 15m potential customers
5. CURRENT STATE…
Most critical events are run using tools that are available and familiar:
That means e-mail, Excel and conference calls held together with teams of coordinators
Basic desktop & office tools
Excel
e-mail
Coordinators
e-mail
Excel
Conference calls
+
=
+
6. PRODUCT PROPOSITION
Complex projects culminate in a tightly timed finale measured in days, hours &
minutes rather than weeks or months. Existing tools fall short at this point:
• Simple, intuitive tools can’t robustly manage the timing, sequencing and
real time updates required for launch execution
• Complex tools are built for enterprise deployment. They are too
cumbersome for rapid deployment to diverse teams
USABILITY
GAP
Filled today by
Excel & people
Intuitive task management &
collaboration tools work well
for for short projects or events
High cost enterprise products
that require lengthy
implementation
COMPLEXITY
7. PRODUCT COMPARISON
Plan and execute in units of hours and
minutes
☒
☑
☒
Automated integration to trigger team
communications (calls / e-mail / SMS)
☒
☑
☒
Intuitive GUI that doesn’t require training
☑
☑
☒
Simulate plan execution to test the sequence,
timing and hand-offs to anticipate errors and
optimize team performance
☒
☑
☒
Real time collaboration – all activities can
involve multiple simultaneous users
☑
☑
☒
Detailed sequencing of tasks linking
predecessors and successors
☒
☑
☑
8. KEY PAIN POINTS
PLANNING
REHEARSAL
EXECUTION
• Having a robust, but simple,
way to capture the timing
and dependencies between
activities
• How to improve quality and
reduce risk by iterating the
launch plan, taking input
from those who will be
involved
• Ability to simply and rapidly
communicate with diverse
teams to keep them
informed of progress
• Needing to engage with lots
of additional people who
have varied skills and
differing involvement at
launch
• Ensuring the ownership of
activities is defined and fully
understood
• How to build executive
confidence as launch
approaches without diverting
the focus of the team
• Ability to react quickly to
problems, gathering experts
as required and keeping
other informed of any impact
to subsequent activities
• Getting the team familiar
with the practical ways of
working that will be used to
manage launch
• Keeping attention to detail
when launch activities are
often conducted out of hours
and through the night
• Having accurate and timely
information to hand to make
key decisions such as “Go /
No-Go” and “Rollback”
9. THE GODESIC SOLUTION…
A SaaS application for planning, rehearsing & executing critical events
1
PLAN
2
REHEARSE
3
EXECUTE
Teams work together to build
a single plan that captures
task relationships & sequence
Rehearse critical sequences,
team interactions and activity
timings
Execute like a performance.
Share progress, issues and
coordinate in real time
Everything is in one place;
documents, communications and
team lists are all stored against
simple ‘task’ blocks
Completeness of plans is verified
automatically as part of a dry-run
SMS, email and even conference
calls are triggered automatically
10. THE GODESIC SOLUTION…
A SaaS application for planning, rehearsing & executing critical events
1
PLAN
2
REHEARSE
3
EXECUTE
Teams work together to build
a single plan that captures
task relationships & sequence
Rehearse critical sequences,
team interactions and activity
timings
Execute like a performance.
Share progress, issues and
coordinate in real time
• COMPLEX PLANS BUILT USING A
SIMPLE ‘TASK LIST’ LIKE
• STRUCTURED ‘DRY RUN’
• ONE TOUCH TO START AND
INTERFACE
• EASY ADMINISTRATION TO ADD
NEW TEAM MEMBERS
• ALL ITEMS RELATING TO A TASK
ARE KEPT IN ONE PLACE
• LAUNCH COMMUNICATIONS,
SUCH AS E-MAIL, SMS &
CONFERENCE CALLS ARE
DETAILED IN ADVANCE
PROCESS TO STEP THE WHOLE
TEAM THROUGH THE LAUNCH
ACTIVITIES
• VALIDATION THAT ALL TASKS
HAVE OWNERS AND THAT
COMMUNICATIONS HAVE
DEFINED AUDIENCES
• ABILITY TO CAPTURE COMMENTS
TO REVIEW AND AMEND THE
PLAN LATER
• TESTING OF ALL LAUNCH
COMMUNICATIONS
COMPLETE TASKS
• REAL TIME SYNCHRONIZATION
ACROSS LARGE TEAMS
• AUTOMATED ‘ONE TOUCH’
COMMUNICATIONS
• CAPTURE AND SHARE
COMMENTS AND ISSUES IN REAL
TIME
• REAL TIME DASHBOARD TO
PUBLISH HIGH LEVEL PROGRESS
11. THE GODESIC SOLUTION…
Technical architecture [LPNR]
Core Technologies
Other Technologies
Web Server
Network Applications
Application Layer
Web Applications
Data
Communications
OS
12. THE GODESIC SOLUTION…
Deployment and support model
• Separate and secure hosted solution instance for each customer
• Up and running within 48 hrs
• Support model includes:
• 1 business day response to application issues
• Ability to raise enhancement requests
• Online advisory service
13. SUMMARY
• GODESIC enables large, diverse teams to plan and execute the
complex events that organisations depend upon on to launch critical
capability.
• The founders each have 15+ years experience in program and
project management, ranging from launching space rockets,
running the Olympic games and launching 4G LTE.
• The target market is organisations that rely on the high risk and
critical events to gain competitive advantage. This includes product
launches, marketing campaigns, IT implementations and more.
• There are no established products in this space. Teams typically
reach for common tools that everyone knows; usually Excel, e-mail
and conference calls.