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GODESIC assures the execution of critical events
“A mix of 'HOUSTON MISSION CONTROL’ & ASANA to get
critical launches over the line.”
THE BUSINESS PROBLEM…
Launch failure has a major financial impact for big business.
Most failures can be traced back to inadequate preparation, poor risk planning and flawed execution

RBS has incurred costs totalling £175 million as a result of the botched
upgrade that disrupted IT systems for nearly a week this summer.“
November 2012

Telefonica said all of its 23 million U.K. mobile-phone customers can again
make phone calls ...after a network failure cut those services yesterday July
2012

5-minute outage costs Google $545,000 in revenue. The outage, observed
by multiple Twitter reports, lasted from approximately 3:50 p.m. to
approximately 3:55 p.m. Pacific time. August 2013

Amazon.com’s website went down around 1 p.m. Pacific time today for as
much as 45 minutes due to unknown causes. The outage cost the company
as much as $4.72 million in lost sales August 2013
CONTEXT
Most management
tools focus on the long
duration elements

IDEA

BUT…

Most of the risk is at
the end

PLAN & DEVELOP

PLAN

LAUNCH

REHEARSE

EXECUTE

GODESIC enables large, diverse teams to plan, rehearse
and execute the complex events that organisations depend
upon on to LAUNCH critical capability.
ADDRESSABLE MARKET…
Organisations that rely critical events to gain competitive advantage
The initial focus is on major systems implementations since the route to market via IT Directors is clear
1) Major systems implementation cutovers
1.1m corporate customers of ERP, such as SAP, Oracle, Microsoft running
at least 2 major cutovers per months > 50m potential customers

2) Product launches
250,000 products launched each year from major corporations, estimate
involves 100 people globally > 3m potential customers

3) Major events
Number of venues in US, Europe and Asia estimated at 200,000 event
transitions involve 200 people globally > 40m potential customers

4) Business continuity planning
3000 major global customers, each with c.100 locations requiring plans and
50 people per plan > 15m potential customers
CURRENT STATE…
Most critical events are run using tools that are available and familiar:
That means e-mail, Excel and conference calls held together with teams of coordinators

Basic desktop & office tools

Excel

e-mail

Coordinators

e-mail
Excel

Conference calls

+

=

+
PRODUCT PROPOSITION
Complex projects culminate in a tightly timed finale measured in days, hours &
minutes rather than weeks or months. Existing tools fall short at this point:
• Simple, intuitive tools can’t robustly manage the timing, sequencing and
real time updates required for launch execution
• Complex tools are built for enterprise deployment. They are too
cumbersome for rapid deployment to diverse teams
USABILITY

GAP
Filled today by
Excel & people
Intuitive task management &
collaboration tools work well
for for short projects or events
High cost enterprise products
that require lengthy
implementation

COMPLEXITY
PRODUCT COMPARISON

Plan and execute in units of hours and
minutes

☒

☑

☒

Automated integration to trigger team
communications (calls / e-mail / SMS)

☒

☑

☒

Intuitive GUI that doesn’t require training

☑

☑

☒

Simulate plan execution to test the sequence,
timing and hand-offs to anticipate errors and
optimize team performance

☒

☑

☒

Real time collaboration – all activities can
involve multiple simultaneous users

☑

☑

☒

Detailed sequencing of tasks linking
predecessors and successors

☒

☑

☑
KEY PAIN POINTS
PLANNING

REHEARSAL

EXECUTION

• Having a robust, but simple,
way to capture the timing
and dependencies between
activities

• How to improve quality and
reduce risk by iterating the
launch plan, taking input
from those who will be
involved

• Ability to simply and rapidly
communicate with diverse
teams to keep them
informed of progress

• Needing to engage with lots
of additional people who
have varied skills and
differing involvement at
launch
• Ensuring the ownership of
activities is defined and fully
understood

• How to build executive
confidence as launch
approaches without diverting
the focus of the team

• Ability to react quickly to
problems, gathering experts
as required and keeping
other informed of any impact
to subsequent activities

• Getting the team familiar
with the practical ways of
working that will be used to
manage launch

• Keeping attention to detail
when launch activities are
often conducted out of hours
and through the night
• Having accurate and timely
information to hand to make
key decisions such as “Go /
No-Go” and “Rollback”
THE GODESIC SOLUTION…
A SaaS application for planning, rehearsing & executing critical events
1

PLAN

2

REHEARSE

3

EXECUTE

Teams work together to build
a single plan that captures
task relationships & sequence

Rehearse critical sequences,
team interactions and activity
timings

Execute like a performance.
Share progress, issues and
coordinate in real time

Everything is in one place;
documents, communications and
team lists are all stored against
simple ‘task’ blocks

Completeness of plans is verified
automatically as part of a dry-run

SMS, email and even conference
calls are triggered automatically
THE GODESIC SOLUTION…
A SaaS application for planning, rehearsing & executing critical events
1

PLAN

2

REHEARSE

3

EXECUTE

Teams work together to build
a single plan that captures
task relationships & sequence

Rehearse critical sequences,
team interactions and activity
timings

Execute like a performance.
Share progress, issues and
coordinate in real time

• COMPLEX PLANS BUILT USING A
SIMPLE ‘TASK LIST’ LIKE

• STRUCTURED ‘DRY RUN’

• ONE TOUCH TO START AND

INTERFACE

• EASY ADMINISTRATION TO ADD
NEW TEAM MEMBERS

• ALL ITEMS RELATING TO A TASK
ARE KEPT IN ONE PLACE

• LAUNCH COMMUNICATIONS,
SUCH AS E-MAIL, SMS &
CONFERENCE CALLS ARE
DETAILED IN ADVANCE

PROCESS TO STEP THE WHOLE
TEAM THROUGH THE LAUNCH
ACTIVITIES

• VALIDATION THAT ALL TASKS
HAVE OWNERS AND THAT
COMMUNICATIONS HAVE
DEFINED AUDIENCES

• ABILITY TO CAPTURE COMMENTS
TO REVIEW AND AMEND THE
PLAN LATER

• TESTING OF ALL LAUNCH
COMMUNICATIONS

COMPLETE TASKS

• REAL TIME SYNCHRONIZATION
ACROSS LARGE TEAMS

• AUTOMATED ‘ONE TOUCH’
COMMUNICATIONS

• CAPTURE AND SHARE
COMMENTS AND ISSUES IN REAL
TIME

• REAL TIME DASHBOARD TO
PUBLISH HIGH LEVEL PROGRESS
THE GODESIC SOLUTION…
Technical architecture [LPNR]
Core Technologies

Other Technologies

Web Server

Network Applications

Application Layer

Web Applications

Data

Communications

OS
THE GODESIC SOLUTION…
Deployment and support model
• Separate and secure hosted solution instance for each customer
• Up and running within 48 hrs
• Support model includes:
• 1 business day response to application issues
• Ability to raise enhancement requests
• Online advisory service
SUMMARY
• GODESIC enables large, diverse teams to plan and execute the
complex events that organisations depend upon on to launch critical
capability.
• The founders each have 15+ years experience in program and
project management, ranging from launching space rockets,
running the Olympic games and launching 4G LTE.
• The target market is organisations that rely on the high risk and
critical events to gain competitive advantage. This includes product
launches, marketing campaigns, IT implementations and more.
• There are no established products in this space. Teams typically
reach for common tools that everyone knows; usually Excel, e-mail
and conference calls.

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Godesic - The New Way To Choregraph Critical Team Events - Product Description and Pitch

  • 1. GODESIC assures the execution of critical events “A mix of 'HOUSTON MISSION CONTROL’ & ASANA to get critical launches over the line.”
  • 2. THE BUSINESS PROBLEM… Launch failure has a major financial impact for big business. Most failures can be traced back to inadequate preparation, poor risk planning and flawed execution RBS has incurred costs totalling £175 million as a result of the botched upgrade that disrupted IT systems for nearly a week this summer.“ November 2012 Telefonica said all of its 23 million U.K. mobile-phone customers can again make phone calls ...after a network failure cut those services yesterday July 2012 5-minute outage costs Google $545,000 in revenue. The outage, observed by multiple Twitter reports, lasted from approximately 3:50 p.m. to approximately 3:55 p.m. Pacific time. August 2013 Amazon.com’s website went down around 1 p.m. Pacific time today for as much as 45 minutes due to unknown causes. The outage cost the company as much as $4.72 million in lost sales August 2013
  • 3. CONTEXT Most management tools focus on the long duration elements IDEA BUT… Most of the risk is at the end PLAN & DEVELOP PLAN LAUNCH REHEARSE EXECUTE GODESIC enables large, diverse teams to plan, rehearse and execute the complex events that organisations depend upon on to LAUNCH critical capability.
  • 4. ADDRESSABLE MARKET… Organisations that rely critical events to gain competitive advantage The initial focus is on major systems implementations since the route to market via IT Directors is clear 1) Major systems implementation cutovers 1.1m corporate customers of ERP, such as SAP, Oracle, Microsoft running at least 2 major cutovers per months > 50m potential customers 2) Product launches 250,000 products launched each year from major corporations, estimate involves 100 people globally > 3m potential customers 3) Major events Number of venues in US, Europe and Asia estimated at 200,000 event transitions involve 200 people globally > 40m potential customers 4) Business continuity planning 3000 major global customers, each with c.100 locations requiring plans and 50 people per plan > 15m potential customers
  • 5. CURRENT STATE… Most critical events are run using tools that are available and familiar: That means e-mail, Excel and conference calls held together with teams of coordinators Basic desktop & office tools Excel e-mail Coordinators e-mail Excel Conference calls + = +
  • 6. PRODUCT PROPOSITION Complex projects culminate in a tightly timed finale measured in days, hours & minutes rather than weeks or months. Existing tools fall short at this point: • Simple, intuitive tools can’t robustly manage the timing, sequencing and real time updates required for launch execution • Complex tools are built for enterprise deployment. They are too cumbersome for rapid deployment to diverse teams USABILITY GAP Filled today by Excel & people Intuitive task management & collaboration tools work well for for short projects or events High cost enterprise products that require lengthy implementation COMPLEXITY
  • 7. PRODUCT COMPARISON Plan and execute in units of hours and minutes ☒ ☑ ☒ Automated integration to trigger team communications (calls / e-mail / SMS) ☒ ☑ ☒ Intuitive GUI that doesn’t require training ☑ ☑ ☒ Simulate plan execution to test the sequence, timing and hand-offs to anticipate errors and optimize team performance ☒ ☑ ☒ Real time collaboration – all activities can involve multiple simultaneous users ☑ ☑ ☒ Detailed sequencing of tasks linking predecessors and successors ☒ ☑ ☑
  • 8. KEY PAIN POINTS PLANNING REHEARSAL EXECUTION • Having a robust, but simple, way to capture the timing and dependencies between activities • How to improve quality and reduce risk by iterating the launch plan, taking input from those who will be involved • Ability to simply and rapidly communicate with diverse teams to keep them informed of progress • Needing to engage with lots of additional people who have varied skills and differing involvement at launch • Ensuring the ownership of activities is defined and fully understood • How to build executive confidence as launch approaches without diverting the focus of the team • Ability to react quickly to problems, gathering experts as required and keeping other informed of any impact to subsequent activities • Getting the team familiar with the practical ways of working that will be used to manage launch • Keeping attention to detail when launch activities are often conducted out of hours and through the night • Having accurate and timely information to hand to make key decisions such as “Go / No-Go” and “Rollback”
  • 9. THE GODESIC SOLUTION… A SaaS application for planning, rehearsing & executing critical events 1 PLAN 2 REHEARSE 3 EXECUTE Teams work together to build a single plan that captures task relationships & sequence Rehearse critical sequences, team interactions and activity timings Execute like a performance. Share progress, issues and coordinate in real time Everything is in one place; documents, communications and team lists are all stored against simple ‘task’ blocks Completeness of plans is verified automatically as part of a dry-run SMS, email and even conference calls are triggered automatically
  • 10. THE GODESIC SOLUTION… A SaaS application for planning, rehearsing & executing critical events 1 PLAN 2 REHEARSE 3 EXECUTE Teams work together to build a single plan that captures task relationships & sequence Rehearse critical sequences, team interactions and activity timings Execute like a performance. Share progress, issues and coordinate in real time • COMPLEX PLANS BUILT USING A SIMPLE ‘TASK LIST’ LIKE • STRUCTURED ‘DRY RUN’ • ONE TOUCH TO START AND INTERFACE • EASY ADMINISTRATION TO ADD NEW TEAM MEMBERS • ALL ITEMS RELATING TO A TASK ARE KEPT IN ONE PLACE • LAUNCH COMMUNICATIONS, SUCH AS E-MAIL, SMS & CONFERENCE CALLS ARE DETAILED IN ADVANCE PROCESS TO STEP THE WHOLE TEAM THROUGH THE LAUNCH ACTIVITIES • VALIDATION THAT ALL TASKS HAVE OWNERS AND THAT COMMUNICATIONS HAVE DEFINED AUDIENCES • ABILITY TO CAPTURE COMMENTS TO REVIEW AND AMEND THE PLAN LATER • TESTING OF ALL LAUNCH COMMUNICATIONS COMPLETE TASKS • REAL TIME SYNCHRONIZATION ACROSS LARGE TEAMS • AUTOMATED ‘ONE TOUCH’ COMMUNICATIONS • CAPTURE AND SHARE COMMENTS AND ISSUES IN REAL TIME • REAL TIME DASHBOARD TO PUBLISH HIGH LEVEL PROGRESS
  • 11. THE GODESIC SOLUTION… Technical architecture [LPNR] Core Technologies Other Technologies Web Server Network Applications Application Layer Web Applications Data Communications OS
  • 12. THE GODESIC SOLUTION… Deployment and support model • Separate and secure hosted solution instance for each customer • Up and running within 48 hrs • Support model includes: • 1 business day response to application issues • Ability to raise enhancement requests • Online advisory service
  • 13. SUMMARY • GODESIC enables large, diverse teams to plan and execute the complex events that organisations depend upon on to launch critical capability. • The founders each have 15+ years experience in program and project management, ranging from launching space rockets, running the Olympic games and launching 4G LTE. • The target market is organisations that rely on the high risk and critical events to gain competitive advantage. This includes product launches, marketing campaigns, IT implementations and more. • There are no established products in this space. Teams typically reach for common tools that everyone knows; usually Excel, e-mail and conference calls.