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Digital strategy presentation
- 1. + Digital Strategy Presentation Digital Strategy Presentation By: Dominique Golden By: Dominique Golden
- 2. + POP QUIZ! Founded 1977 in San Francisco, CA by Roy Raymond Victoria’s Secret is a retailer of women’s wear, lingerie, and beauty products Operates in over 1,000 stores worldwide
- 3. + Who are VS target audience? 2. Self- expressive 1. Confident 3. Liberal VS Line ages 21-49 PINK Line ages 16-29 4. Upbeat and receptive to new ideas
- 4. + Action Plan VS Mobile App Global Promotion in over 1,000 stores
- 5. + Proposal Option 1 - $60 million a year - Market Research and Data Analysis Option 2 - $120 million a year - Market Research + Data Analysis + One social Media outlet; Google AdWords Option 3 - $ 156 million a year - Market Research and Data Analysis + Extensive social Media outlet; 3 or more outlets
- 6. + VS Perfect Fit! $156 Million Digital Marketing $85 Million Video Promotions Facebook Customer Page Google AdWords Mobile App Traditional Marketing $71 Research + Data Analysis
- 9. + Share the your SECRET! Blogging Facebook Press Releases
- 10. + Questions?
Notas del editor
- By a show of hands, please let me know if you have ever shopped here for yourselves or made a purchase for a significant other from Victoria SecretNow please raise your hand if you were one of these individuals who may not have purchased clothing or lingerie but lotion or perfume?Does anybody currently have the Victoria Secret app on there phone or the Victoria Secret Credit Card?
- Now, it is time to see who really loves Victoria Secret more than I do!!It’s time to play a pop quiz before we really dive into the fun stuff? 1. Can anyone tell me the name of the man who founded Victoria Secret? (Gives out candy to winner)2. What other products does Victoria Secret sale?3. Can someone tell me a rough estimate of how many stores VS operates worldwide?
- Today we will go over several objectives geared towards Total PackageImpactfulConnectedAnalytically proven to work
- n 1995, Victoria's Secret spent $120,000 on the show. Last year's extravaganza was estimated to cost more than $13 million. The fashion show has become an American tradition, with 9.3 million viewers in 2012. The company shelled out to hire young talent like Justin Bieber, undoubtedly bringing in a new crop of customers.
- Now please raise your hand if you were one of these individuals who may not have purchased clothing or lingerie but lotion or perfume?Does anybody currently have the Victoria Secret app on there phone or the Victoria Secret Credit Card? App makes purchasing regular and discount items easy and convenient.