3. Questions I will answer What is geospatial data and where does it come from? What are Location Based Services? How does LBS work? How can I use it personally? How can I use it for my business?
7. What are Location Based Services (LBS) is an information service, accessible with mobile devices Accessed through the mobile network, utilizing the ability to make use of the geographicalposition VisualizePOI‘s, Restaurants Key topersonalized Navigation
10. 2 Types Pull Services requirethatthe mobile userrequestsinformationfrom a serviceprovider. Forexample I open mymapappandwantto find a route somewhere. Push Services comefromprovide a mobile userinformationwhentheyare „Near“ a locationprovidingservicesorsales. This isusedbycompaniesformarketing. Bothmethodesrequiretheuserspositiontobetransferedover a networkprovider via Internet (3G, UMTS..) to a servicesprovideror Geoportal like Google maps.
11. Workflow Pull LBS 1 3 Web Server Internet 2 Web Map Server 4 DB
12. Workflow Push LBS 4 2 Web Server Internet Web Map Server 3 1 DB
13. LBS Infrastructure Infrastructure for Location: Global Positioning System GPS orCell Tower Triangulation. Recieveritcouldbe a cellphone, a gpsdeviceoryournotebookwith GPS chipset Application Server, provides/hoststhespatialdatayouaccess on yourcellphone.
14. Personal Uses Shopping Friend Finder Google Latitude Foursquare Navigation Google Maps/Navigation City Guide Restaurant Guide Events Guide
15. Business Uses Information Gateway Provide on demandinformationaboutyourproductsandservices SalesPlatform Integrate online mobile shopping Mobile marketing Advertising space Coupon / Salescampaigns Geomarketing QR (Quick Response)Tags