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Website  Advertising ,[object Object],gravity switch Nice people. Award-winning process. Websites done right.
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who I Am / What I Do ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who Are You?  ,[object Object],[object Object],[object Object],[object Object]
This Workshop Will Help You ,[object Object],[object Object],[object Object],[object Object]
Workshop Materials ,[object Object]
Why Online Advertising?
[object Object],Why Online Advertising?
[object Object],[object Object],Why Online Advertising?
[object Object],[object Object],[object Object],Why Online Advertising?
[object Object],[object Object],[object Object],[object Object],Why Online Advertising?
[object Object],[object Object],[object Object],[object Object],[object Object],Why Online Advertising?
Keyword Research Keyword  Research
Keywords, Importance of ,[object Object],[object Object],[object Object]
Not All Keywords Are Equal ,[object Object],[object Object],[object Object],[object Object],Keywords received from client:
Not All Keywords Are Equal ,[object Object],[object Object],[object Object],[object Object],Searches done in February 2010:
Ideas For Good Keywords  ,[object Object],[object Object],[object Object]
Keyword Research Tools ,[object Object],[object Object],[object Object],“ How do I know my keywords are the right ones?”
Organic  Search Engine  Optimization
Three Major Search Engines ,[object Object],[object Object],[object Object],[object Object]
Organic Search Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content Must Contain Keywords ,[object Object],[object Object],[object Object],[object Object]
Good Strategies ,[object Object],[object Object],[object Object],[object Object]
HTML Code ,[object Object],[object Object],[object Object],[object Object]
HTML Tags Of Note ,[object Object],[object Object]
<title> <h1> <h2> <h3> <h4> <h4> <h4>
Meta Tags ,[object Object],[object Object]
Inbound Links ,[object Object],[object Object],[object Object]
How Do I Get Inbound Links? ,[object Object],[object Object],[object Object],[object Object]
Monitoring Progress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pay-Per Click  Advertising
How PPC Ads Work ,[object Object],[object Object],[object Object]
Bid Prices And Budgets ,[object Object],[object Object],[object Object]
Select Keywords ,[object Object],[object Object],[object Object]
Organize Keywords In Ad Groups ,[object Object],[object Object],[object Object]
Writing Ads For Ad Groups ,[object Object],[object Object],[object Object]
Split Testing ,[object Object],[object Object],[object Object],[object Object]
Landing Pages ,[object Object],[object Object],[object Object],[object Object]
Keyword:  Long Term Care Ad: Landing Page:
Importance of Experimentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Progress ,[object Object],[object Object],[object Object],[object Object]
Tips And Tricks ,[object Object]
Tips And Tricks ,[object Object],[object Object]
Tips And Tricks ,[object Object],[object Object],[object Object]
Tips And Tricks ,[object Object],[object Object],[object Object],[object Object]
Tips And Tricks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tips And Tricks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object]
Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ask me Questions Ask Me Questions

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Website Advertising - Gravity Switch

Notas del editor

  1. Hands on here - Have them complete top 5 keywords on handout demonstrate the Google Keyword Tool - take volunteers to enter keywords and have the tool scan someone’s website
  2. Demo page rank tool here
  3. Demo page rank tool here
  4. Review WebCEO and talk to it’s stuff Demo Firefox Rank Checker here Mention if this is too much we can help!
  5. Show rich herman’s landing page here
  6. Point out the lack of navigation here
  7. Hands on - login to rich herman account and click around to get a sense of setup, illustrate points