SlideShare una empresa de Scribd logo
Website  Advertising ,[object Object],gravity switch Nice people. Award-winning process. Websites done right.
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who I Am / What I Do ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who Are You?  ,[object Object],[object Object],[object Object],[object Object]
This Workshop Will Help You ,[object Object],[object Object],[object Object],[object Object]
Workshop Materials ,[object Object]
Why Online Advertising?
[object Object],Why Online Advertising?
[object Object],[object Object],Why Online Advertising?
[object Object],[object Object],[object Object],Why Online Advertising?
[object Object],[object Object],[object Object],[object Object],Why Online Advertising?
[object Object],[object Object],[object Object],[object Object],[object Object],Why Online Advertising?
Keyword Research Keyword  Research
Keywords, Importance of ,[object Object],[object Object],[object Object]
Not All Keywords Are Equal ,[object Object],[object Object],[object Object],[object Object],Keywords received from client:
Not All Keywords Are Equal ,[object Object],[object Object],[object Object],[object Object],Searches done in February 2010:
Ideas For Good Keywords  ,[object Object],[object Object],[object Object]
Keyword Research Tools ,[object Object],[object Object],[object Object],“ How do I know my keywords are the right ones?”
Organic  Search Engine  Optimization
Three Major Search Engines ,[object Object],[object Object],[object Object],[object Object]
Organic Search Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content Must Contain Keywords ,[object Object],[object Object],[object Object],[object Object]
Good Strategies ,[object Object],[object Object],[object Object],[object Object]
HTML Code ,[object Object],[object Object],[object Object],[object Object]
HTML Tags Of Note ,[object Object],[object Object]
<title> <h1> <h2> <h3> <h4> <h4> <h4>
Meta Tags ,[object Object],[object Object]
Inbound Links ,[object Object],[object Object],[object Object]
How Do I Get Inbound Links? ,[object Object],[object Object],[object Object],[object Object]
Monitoring Progress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pay-Per Click  Advertising
How PPC Ads Work ,[object Object],[object Object],[object Object]
Bid Prices And Budgets ,[object Object],[object Object],[object Object]
Select Keywords ,[object Object],[object Object],[object Object]
Organize Keywords In Ad Groups ,[object Object],[object Object],[object Object]
Writing Ads For Ad Groups ,[object Object],[object Object],[object Object]
Split Testing ,[object Object],[object Object],[object Object],[object Object]
Landing Pages ,[object Object],[object Object],[object Object],[object Object]
Keyword:  Long Term Care Ad: Landing Page:
Importance of Experimentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring Progress ,[object Object],[object Object],[object Object],[object Object]
Tips And Tricks ,[object Object]
Tips And Tricks ,[object Object],[object Object]
Tips And Tricks ,[object Object],[object Object],[object Object]
Tips And Tricks ,[object Object],[object Object],[object Object],[object Object]
Tips And Tricks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tips And Tricks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object]
Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ask me Questions Ask Me Questions

Más contenido relacionado

Más de gravityswitch

Android virtual conference
Android virtual conferenceAndroid virtual conference
Android virtual conferencegravityswitch
 
Android DevCon 2013 Design
Android DevCon 2013 DesignAndroid DevCon 2013 Design
Android DevCon 2013 Designgravityswitch
 
Android DevCon 2013 Usability
Android DevCon 2013 UsabilityAndroid DevCon 2013 Usability
Android DevCon 2013 Usabilitygravityswitch
 
Easy Mobile - Making Your Application Easier To Use - Gravity Switch
Easy Mobile - Making Your Application Easier To Use - Gravity SwitchEasy Mobile - Making Your Application Easier To Use - Gravity Switch
Easy Mobile - Making Your Application Easier To Use - Gravity Switchgravityswitch
 
Pretty Mobile - Making Your Application Look Sexy - Gravity Switch
Pretty Mobile - Making Your Application Look Sexy - Gravity SwitchPretty Mobile - Making Your Application Look Sexy - Gravity Switch
Pretty Mobile - Making Your Application Look Sexy - Gravity Switchgravityswitch
 
Social Media Introduction - Gravity Switch
Social Media Introduction - Gravity SwitchSocial Media Introduction - Gravity Switch
Social Media Introduction - Gravity Switchgravityswitch
 
Making The Most Of Your Website - Gravity Switch
Making The Most Of Your Website - Gravity SwitchMaking The Most Of Your Website - Gravity Switch
Making The Most Of Your Website - Gravity Switchgravityswitch
 

Más de gravityswitch (8)

Android virtual conference
Android virtual conferenceAndroid virtual conference
Android virtual conference
 
Easy Mobile
Easy MobileEasy Mobile
Easy Mobile
 
Android DevCon 2013 Design
Android DevCon 2013 DesignAndroid DevCon 2013 Design
Android DevCon 2013 Design
 
Android DevCon 2013 Usability
Android DevCon 2013 UsabilityAndroid DevCon 2013 Usability
Android DevCon 2013 Usability
 
Easy Mobile - Making Your Application Easier To Use - Gravity Switch
Easy Mobile - Making Your Application Easier To Use - Gravity SwitchEasy Mobile - Making Your Application Easier To Use - Gravity Switch
Easy Mobile - Making Your Application Easier To Use - Gravity Switch
 
Pretty Mobile - Making Your Application Look Sexy - Gravity Switch
Pretty Mobile - Making Your Application Look Sexy - Gravity SwitchPretty Mobile - Making Your Application Look Sexy - Gravity Switch
Pretty Mobile - Making Your Application Look Sexy - Gravity Switch
 
Social Media Introduction - Gravity Switch
Social Media Introduction - Gravity SwitchSocial Media Introduction - Gravity Switch
Social Media Introduction - Gravity Switch
 
Making The Most Of Your Website - Gravity Switch
Making The Most Of Your Website - Gravity SwitchMaking The Most Of Your Website - Gravity Switch
Making The Most Of Your Website - Gravity Switch
 

Último

JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaRTTS
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty SecureFemke de Vroome
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsPaul Groth
 
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomSalesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomCzechDreamin
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Julian Hyde
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxJennifer Lim
 
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...CzechDreamin
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutesconfluent
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIES VE
 
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...CzechDreamin
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...CzechDreamin
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekCzechDreamin
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
 
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya HalderCustom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya HalderCzechDreamin
 
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeCzechDreamin
 
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessUXDXConf
 
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlPeter Udo Diehl
 
Transforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UXTransforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UXUXDXConf
 
Introduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG EvaluationIntroduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG EvaluationZilliz
 

Último (20)

JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone KomSalesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
 
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptxWSO2CONMay2024OpenSourceConferenceDebrief.pptx
WSO2CONMay2024OpenSourceConferenceDebrief.pptx
 
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutes
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
 
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
Behind the Scenes From the Manager's Chair: Decoding the Secrets of Successfu...
 
AI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří KarpíšekAI revolution and Salesforce, Jiří Karpíšek
AI revolution and Salesforce, Jiří Karpíšek
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
 
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya HalderCustom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
 
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
 
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
 
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
 
Transforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UXTransforming The New York Times: Empowering Evolution through UX
Transforming The New York Times: Empowering Evolution through UX
 
Introduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG EvaluationIntroduction to Open Source RAG and RAG Evaluation
Introduction to Open Source RAG and RAG Evaluation
 

Website Advertising - Gravity Switch

Notas del editor

  1. Hands on here - Have them complete top 5 keywords on handout demonstrate the Google Keyword Tool - take volunteers to enter keywords and have the tool scan someone’s website
  2. Demo page rank tool here
  3. Demo page rank tool here
  4. Review WebCEO and talk to it’s stuff Demo Firefox Rank Checker here Mention if this is too much we can help!
  5. Show rich herman’s landing page here
  6. Point out the lack of navigation here
  7. Hands on - login to rich herman account and click around to get a sense of setup, illustrate points