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bs
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Chapter 9 New-Product
Development and Product Life-Cycle Strategies
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Nike acquired Converse
in 2003 for $305 million Marketing in Action 9 -
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Stages of the
New Product Development Process Figure 9.1 9 -
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Intuit, a marketer
of financial software, asks for new product ideas from customers Marketing in Action Click on screenshot for website 9 -
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Stages of the
PLC Figure 9.2 9 -
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Alternative Product
Life Cycles Figure 9.3 9 -
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