Chapter 9 New-Product Development and Product Life-Cycle Strategies

Nike acquired Converse in 2003 for $305 million Marketing in Action 9 -

Stages of the New Product Development Process Figure 9.1 9 -

Intuit, a marketer of financial software, asks for new product ideas from customers Marketing in Action Click on screenshot for website 9 -

Stages of the PLC Figure 9.2 9 -

Alternative Product Life Cycles Figure 9.3 9 -