5. find, collect,
publish
www.yubby.com
donderdag 19 november 2009
6. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
donderdag 19 november 2009
9. Broadband internet
Netherlands leading in Europe
80%
Netherlands: 74% (2007)
60%
40%
20%
CY BG EL RO
PL IE PT CZ SK IT
FR SI ES LT HU LV
DE EE AT
LU UK BE
DK SE FI
NL
2006 2007 Source: Eurostat 2007
donderdag 19 november 2009
10. How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
donderdag 19 november 2009
11. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 0,50 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 0,70 pp/ph
donderdag 19 november 2009
13. • $20 miljard sales
• 1 Billion searches/day
60 miljoen in Nederland
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
donderdag 19 november 2009
25. Online bestedingen
2007: 4 miljard euro
2009: 5,5 miljard euro
+30%
bron: thuiswinkel.org
donderdag 19 november 2009
26. Social tools Productinformatie
donderdag 19 november 2009
27. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
donderdag 19 november 2009
28. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
donderdag 19 november 2009
38. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
donderdag 19 november 2009
69. Revisions
compare
Online collaboration
donderdag 19 november 2009
70. Best Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
donderdag 19 november 2009
84. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
donderdag 19 november 2009
85. Internetvideo
is not just
YouTube!
donderdag 19 november 2009
86. TV vs Web viewing
Obama inauguration
35.5M TV viewers
69.8M Web viewers
donderdag 19 november 2009