The document introduces a new model to replace the traditional enrollment funnel model.
The enrollment funnel model encourages a short-term recruitment approach, inflates cohorts, and does not align with institutional goals. It is also based on false beliefs that information can be controlled and that contact measures interest.
The new model proposed focuses on the student perspective and identifies three milestone decisions for students: whether to apply, complete their application, or enroll. It segments prospective students into cohorts based on their likelihood to apply and aims to identify and remove barriers for students. The goal is to guide high-interest students through the process rather than push all students through stages.
The new model aims to recruit from a student point of view by focusing
