B Rampf Session 3

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Tecnología Empresariales

Global Communication Pamplona, 1-3 March 2010 Barbara Rampf, M.A. IfKW, LMU Munich

Agenda ,[object Object],[object Object],[object Object]

Session 3 Global Communication Barbara Rampf, M.A. 3 March 2010

The Evolution of Media Source: Merten 2008: 479 Number of media Year

What is “new media”? ,[object Object],[object Object]

What‘s new about new media? (Silverstone 1999: 10)

The Rise of User Generated Content Producer User Prod-user + =

Social Media is… Inspired by http://www.i-marketing-net.de/social-networks-4/social-media-grundlagen/436/

The History of Social Media Taken from slideshare.com; source: http://www.prworks.ca/wp-content/socialmedia.ppt Social Media‘s Timeline … 2005 and beyond: Web 2.0 apps and User-generated content take over

Social Media Micro-blogging Video sharing Photo sharing Wikis Forums Blogging Podcasts Video Social network aggregation Social book-marking Social news Social networking Music and audio sharing Presentation Sharing Product reviews Business reviews Community Q&A Media and entertainment platforms Virtual worlds Game sharing Information aggregators Social media monitoring Social media analytics

Podcasts ,[object Object],[object Object],[object Object]

Podcast Stats ,[object Object],[object Object],Source: EIAA Mediascope Europe Study 2008

Twitter Users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: http://www.crowdscience.com, http://www.nickburcher.com

Twitter Stats I Source: http://techcrunch.com/2010/02/22/twitter-50-million-tweets-day/ Tweets per Day

Twitter Stats II Source: http://www.informationisbeautiful.net If Twitter was 100 People…

After 2 Days of Google Buzz… ,[object Object],[object Object],[object Object],[object Object],Source: http://techcrunch.com/

SNS Facts ,[object Object],[object Object],Source: EIAA Mediascope Europe Study 2008

Facebook - Tuenti - Myspace Source: http://trends.google.com Daily Unique Visitors (Spain)

Facebook Facts ,[object Object],[object Object],[object Object],Sources: http://blog.facebook.com/blog.php?post=297879717130; http://faz-community.faz.net/blogs/netzkonom/archive/2010/ 02/16/facebook-fuehrt-das-mobile-internet-an.aspx, http://www.wuv.de/nachrichten/digital/facebook_chefin_sheryl_sandberg_deutschland_holt_stark_auf

The average Facebook user… Source: http://mashable.com/2010/02/10/facebook-growth-infographic/

Each day/week/month… Source: http://mashable.com/2010/02/10/facebook-growth-infographic/

What‘s Identity? ,[object Object],[object Object],[object Object]

What‘s Identity Construction? ,[object Object],[object Object],[object Object]

Identity Construction & Internet ,[object Object],[object Object],Gender Switching Age switching Ethnicity switching Switching from marginalized to mainstream identities Switching from mainstream to ideal identities

Online Identity Development I ,[object Object],[object Object],[object Object],[object Object]

Online Identity Development II ,[object Object],[object Object],[object Object],[object Object]

Self-disclosure through amateur videos posted on YouTube Source: http://www.youtube.com/watch?v=SmxZKLcQhRk “ Allows us to validate our perception of reality.“ “ Increases our self-awareness and clarifies our understanding of ourselves.“ “ Allows us to manage stress and adversity.“ “ Fulfills a human need to be known intimately and accepted.“ “ I t‘s a truly freeing experience .“

Self-presentation on Facebook ,[object Object],[object Object],[object Object],[object Object]

Identity Construction on Facebook ,[object Object],[object Object],[object Object]

Thank you for your attention! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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B Rampf Session 3

1. Global Communication Pamplona, 1-3 March 2010 Barbara Rampf, M.A. IfKW, LMU Munich

3. Session 3 Global Communication Barbara Rampf, M.A. 3 March 2010

4. New Media

5. The Evolution of Media Source: Merten 2008: 479 Number of media Year

7. What‘s new about new media? (Silverstone 1999: 10)

8. … really new?! (Silverstone 1999: 11)

9. The Rise of User Generated Content Producer User Prod-user + =

10. Social Media

11. Social Media is… Inspired by http://www.i-marketing-net.de/social-networks-4/social-media-grundlagen/436/

12. The History of Social Media Taken from slideshare.com; source: http://www.prworks.ca/wp-content/socialmedia.ppt Social Media‘s Timeline … 2005 and beyond: Web 2.0 apps and User-generated content take over

13. Social Media Micro-blogging Video sharing Photo sharing Wikis Forums Blogging Podcasts Video Social network aggregation Social book-marking Social news Social networking Music and audio sharing Presentation Sharing Product reviews Business reviews Community Q&A Media and entertainment platforms Virtual worlds Game sharing Information aggregators Social media monitoring Social media analytics

14.

15.

16. Micro-blogging (Twitter)

17.

18. Twitter Stats I Source: http://techcrunch.com/2010/02/22/twitter-50-million-tweets-day/ Tweets per Day

19. Twitter Stats II Source: http://www.informationisbeautiful.net If Twitter was 100 People…

20. Google Buzz

21.

22. Social Networking Sites

23.

24. Facebook - Tuenti - Myspace Source: http://trends.google.com Daily Unique Visitors (Spain)

25. Facebook

26.

27. The average Facebook user… Source: http://mashable.com/2010/02/10/facebook-growth-infographic/

28. Each day/week/month… Source: http://mashable.com/2010/02/10/facebook-growth-infographic/

29. Identity

30.

31.

32. Online Identity

33.

34.

35.

36. Self-disclosure through amateur videos posted on YouTube Source: http://www.youtube.com/watch?v=SmxZKLcQhRk “ Allows us to validate our perception of reality.“ “ Increases our self-awareness and clarifies our understanding of ourselves.“ “ Allows us to manage stress and adversity.“ “ Fulfills a human need to be known intimately and accepted.“ “ I t‘s a truly freeing experience .“

37. Identity Construction on Facebook

38. Identity construction on SNS

39.

40.

41. Outlook

42. Google Epic 2015

43. Google Buzz

44.