Earthsite is a New Media Agency for Sustainable Brands. Our company specializes in marketing and web strategy; web 2.0 design, building trusted brands, and social media marketing. 



1. New Media for Sustainable Brands
Social Media Services

2. Earthsite is a New Media Agency for Sustainable
Brands. Our company specializes in marketing and
web strategy; web 2.0 design, building trusted brands,
and social media marketing.
Our clients include: San Francisco Department of the
Environment, Real Goods Solar, The Green Festival,
The Urban Forest Mapping Project, and Dominican
University of California.

3. Our team is comprised of experts with 15+ years of experience in marketing, website design
and development, social media, and sustainability. With three Green MBA graduates on staff, we
make sure that our clients’ marketing goals meet their overall business objectives.
Joey Shepp, Principal
After eight years of design, marketing, and consulting for green businesses, Joey founded Earthsite with the vision
of creating a global network of sustainable brands. Joey holds a degree in ecological design from the University of
California Santa Cruz and an MBA in Sustainable Enterprise from the Green MBA program now at Dominican
University of CA. Joey is the chief strategist for Earthsite. He works closely with clients to ensure their
marketing objectives are met throughout the strategic development of the project. Learn more about Joey
Shepp at JoeyShepp.com.
Stacie Shepp, Co-founder, Director of Business Development
Stacie is the co-founder of Earthsite. She supports the business relationships with Earthsite’s clients and manages business
development for the company. Stacie also works on strategic development for Earthsite’s social media projects. She holds
an MBA in Sustainable Enterprise from the Green MBA program now at Dominican University of CA. Prior to co-
founding Earthsite, Stacie worked with the Green MBA program for two years directing the programs marketing and
admissions program. Stacie has served on the board for several non-profits. She is currently the marketing chair for the
Green Chamber of Commerce.
Ryan Milani, Social Media Director
Ryan holds an MBA in Sustainable Enterprise from Dominican University of California and a BA in Sociology from Chico
State. As an MBA student, Ryan founded GNET, an online social network for faculty, students, and alumni of the Green MBA
program. He also led the development of the Dominican Chapter of Net Impact where he served as President. Ryan has
been a consultant for several years working on social media and business development projects for various size companies.
He has co-managed social media for all of Earthsite's lab projects and works closely with our clients to manage their social
media campaigns. Ryan also serves as a Jr. developer at Earthsite and is proficient in a number of online content
management systems. He blogs about social media tips on the Earthsite blog.

4. OpenBrands
Earthsite’s lab project OpenBrands.org is a social
brand monitoring tool, allowing consumers to have
a say in the future of brands. Powered by Twitter,
OpenBrands shows real-time conversations,
approval ratings, and top influencers for major
consumer brands.
OpenBrands has partnered with Twitalyzer.com to
measure Brand Metrics and Top Influencers. Brand
Metrics show measurements of a brand’s reputation
on Twitter. The Top Influencer leaderboard shows
the most influential Twitter users discussing each
brand.
Founder, Joey Shepp says, "We are inspiring brands and community to join in an
open conversation. Through brand tagging, people Tweet about brands in a way
that it can be measured. We track positive/negative brand sentiment and make it
public, showing that every Tweet is counted, and every Tweet counts. Our social
mission is promote transparency in marketing, leading to an open engagement
between community and brands."

5. Why SOCIAL MEDIA

6. Four out of five
NEW MEDIA USERS
interact with companies and brands online
source

7. Two-thirds of American new
media users
Feel they can influence business
practices by voicing opinions online.
source

8. What people Want
From Brands
• 85% what’s in products and how they’re made
• 83% additional details about labels and claims seen offline
• 82% providing a forum for consumers to voice concerns
over business practices
• 82% reporting progress on social and environmental issues
• 80% advocating for social or environmental issues
source

9. Social Media is perfect for
Sustainable BRANDS
• SustainableBrands have an
authentic story
• Sustainable
Brands are fine
with transparency
• Social
& environmental
responsibility is what
community wants to hear

10. Social Media Is DIFFERENT
Old School New School
B2C C2C
Top Down Bottom Up
Closed Open
Print Media Digital Media
One to Many Many to Many
Privacy Transparency
Advertisement Conversation

11. SOCIAL MEDIA PRINCIPLES
LISTENING
What is being said about your brand?
COMMUNITY
beyond consumers, now community
SOCIAL CURRENCY
Accumulating Goodwill From Your Community
RADICAL TRANSPARENCY
Openness in Marketing
MANY TO MANY
Information flows through the community

12. ACCOUNTABILITY AND REPUTATION
Testimonials and comments build brand reputation
REAL TIME
Community is talking about your brand right now
ENGAGEMENT AND INTERACTION
The new measurement is about engagement and
interactions with your community
PERSONALIZED
Relevant message “just for you”
HYPER-LOCALIZATION
All marketing is local with mobile media

13. Social Media Services
• Strategy
• Content Production
• Metrics and Reporting
• Facebook Page Production
• Twitter Production
• Social Ads Management
• Campaign Microsites
• Video Production
• Social Media Contents
• Training and Support

14. Social Media Strategy
• Discovery and Assessment
• Establish Key Marketing Objectives
• Competitive Analysis
• Campaign Creative Design
• Content Production Strategy
• Social Sharing Strategy
• Establish Metrics Baselines

15. Content Production
• Development of content production strategy
including key sources, topics, and policy.
• Tracking and sharing relevant news
• Daily microblogging through Facebook and
Twitter
• Weekly blogging using Wordpress or other blog
system about company news and updates

16. Metrics and Reporting
• Identification of key reporting metrics
connected to client’s marketing objectives
• Integration of key monitoring tools
including Google Analytics, Klout,
TwitterCounter, Facebook Insights, and
more.
• Monthly analysis and recommendations
of key metrics.

17. Facebook Page
• Strategy and Integration of
Facebook Page
• Daily posting of content and
responding to community
• Analysis/Optimization of
Facebook Insights social
metrics
• Case Study:
Facebook.com/GreenFestival
• 6,100 Fans in 12 months

18. Twitter Management
• Strategy and Integration of Twitter
• Daily microblogging on behalf of
client
• Case Studies:
• Twitter.com/GreenFestival:
5,000 followers in 12 months
• Twitter.com/GreenMaven:
4,000 followers in 12 months

19. Social Ads Management
• Full management of online advertising
campaigns
• Including Google Keyword Ads and
Facebook Ads
• Advertising budget separate

20. Campaign Microsites
• Development of sub-branded
microsites for collection of leads
or driving specific marketing
objectives.
• Case Study:
ZeroDownSolarOffer.com
• Generated 317 leads in 2
months (leads worth $500+)

21. Video Production
• Production of Internet Videos
• Basic editing/post-production
• Converting/Uploading/Tagging Videos
and distribution via Podcasting and
Social Media
• Case Study: Green Festival TV
• 100’s of speaker videos produced
over a 5 year period
• Full iTunes audio and video podcasts
• GreenFestivals.org/TV

22. Social Media Contests
• Development and management of Social Media
contests, encouraging participation with
customer communities.
• Case Study: PowerDownForThePlanet.com
• Students, staff and faculty at participating
universities competed in the challenge by
pledging their support to adopt green
computing practices and spreading the word
to others.
• Earthsite was responsible for website design
and campaign management.

23. Training and Support
• Onsite and Webinar training sessions
with client and key stakeholders on
Social Media strategy, best-practices
and implementation.
• Extensive experience training/speaking:
JoeyShepp.com/Speaking
• Webinar: The Open Brand, Beyond
Green Washing

24. Contact
Stacie Shepp
85 Bolinas Rd, Suite 17
Fairfax, CA 94930
(415) 259-4546
stacie@earthsite.net