3. What is BEST?
• BEST stands for Business European Study
Tour
• It is a cooperative program with CSUF
and 3 universities in Europe
• 3 weeks _20 days_ Lifetime’s worth of
memories
4. Tour Focus
• Academic theory and practical
application
• Academic lectures combined with input
from business specialists, governmental
and institutional representatives
• Intercultural management issues
• Business Clusters
5. Program Outline
Week 1
Amsterdam - Brussels – Lille - Paris
Focus on:
- European Union
- Luxury Industry ( LVMH, C hristian LaCroix, Champ
Elyees)
- Steel industry ( Arcelor Mittal)
Regional clusters
6. Program Outline
Week 2
Paris - Strasbourg - Heidelberg - Frankfurt -
Munich
Focus on:
- Banking (Deutsche Bank, European Central
Bank)
- Automotive Industry ( BMW, Mercedes,
Porsche )
7. Program Outline
Week 3
Munich -Vaduz - Chur - Davos -
Lucerne
Focus on:
- Finance: (World Economic Forum)
- Tourism
- Intercultural Communication &
Diversity Management
8. What Next?
- Sign up at : http://projekte.fhnw.ch./best
- Contact: Kim Tarantino
- Ktarantino@fullerton.edu
- 714-278-3932
- SIGN UP BEFORE DEC 15th and you
get a $500 discount!!!!!