Starbucks 2008 crisis. A victim of his own success?

1. Starbucks Coffee Guillermo Ramírez

3. Howard Schultz

9. Presencia

10. Crítica

11. Cultura del Café

12. Washington Rodrigues, Ipanema Farm general director since 1991 “ Through our 15-year relationship with Starbucks, we have increased the quality of our coffee while ensuring our land will grow the same high-quality coffee 100 years from now. We have worked for years to preserve our natural environment. Currently we’re working with the Rainforest Alliance and Starbucks to plant a 100-meter buffer of native plant species around a 200,000 km2 lake on the farm. Foxes, wolves and deer have already returned to the area, and we had to install “Deer Crossing” signs on the roadways—something not needed for years. It was an incredible surprise how fast the environment can recover when you focus on it.”

13. Eloy Zuñiga Guevara, painter “ I grew up in Nicoya, Guanacaste, Costa Rica, I like to portray the intangible and often imperceptible aspects of life and nature. I think these overlooked elements play vastly important roles in our everyday lives. I think this is why my work is moving in an even more abstract direction. I studied at La Academia de Arte de Costa Rica and have been fortunate to have exhibited my work all over my homeland, in New York, Barcelona, Rome, and Paris, among other international cities. I have original paintings available for a limited time in select Starbucks stores.”

14. Carmen Calderón and Ernesto Chacón “CoopeTarrazú is a large cooperative of mostly small-scale family farms. Carmen and I have owned our farm since 1963 and we see our beans growing better every day because of how much we care for our land.”

15. Latino América

16. Africa Medio Oriente Asia Océano Pacífico

17. Mezclas Multiregionales

19. Crecimiento Tiendas

21. Competencia *Rank Fortune 500 – 2007 **Best company to work for in USA 2006: #29 2007: #16 2008: #7 SBUX MCD YUM Compañía Starbucks Corporation 194.000 empleados *Rank: 277 **Best Company: 7 McDonald's Corporation 390.000 empleados *Rank: 106 Yum Brands Inc. 48.160 empleados >1 millón empleos totales *Rank: 253 Subsidiarias Tazo Tea Company Seattle's Best Coffee Torrefazione Italia Hear Music *** Ethos Water *** Vendida en abr-08 Boston Market *** Chipotle Mexican Grill *** Pret A Manger *** Vendidas en 2007 Kentucky Fried Chicken Pizza Hut Taco Bell Long John Silver's A&W Wing Street

24. Valoración Mkt. Cap. = Market Capitalization (No. de acciones X Precio de la acción) – Mayo 2 / 2008 TTM = Trailing Twelve Months (Últimos doce meses) – Abr/07 – Abr/08 SBUX MCD YUM Mkt. Cap. (Mil) $ 11.971 M $ 69.076 M $ 19.186 M Price/ Earnings (TTM) 19,40 28,20 22,10 Price/ Sales (TTM) 1,27 3,03 1,84 Earnings Per Share (TTM) $ 0,85 $ 2,16 $ 1,83

25. Efectividad ROE = Utilidad / Patrimonio ROA = Utilidad / Activos Totales TTM = Trailing Twelve Months – Abr/07 – Abr/08 SBUX MCD YUM Return on Equity ROE (TTM) 28,10 % 16,90 % 255,70 % Return on Assets ROA (TTM) 11,50 % 8,80 % 14,00 %

26. Razones Financieras Quick Ratio = Prueba Ácida = (Activo corriente – inventarios)/Pasivo corriente Current Ratio = Razón Corriente = Activo corriente / Pasivo corriente LT Debt/Equity = Deuda a largo plazo / Patrimonio MRQ = Most Recent Quarter (Último Trimestre) – Q1/08 SBUX MCD YUM Quick Ratio (MRQ) 0,51 0,77 0,60 Current Ratio (MRQ) 0,77 0,80 0,66 LT Debt/ Equity (MRQ) 0,24 0,48 8,90

27. Comparación 2007 SBUX MCD YUM Revenue $ 9.411 M $ 22.787 M $ 10.416 M Total Net Income $ 673 M $ 2.395 M $ 909 M Earnings Per Share $ 0,87 $ 1,98 $ 1,68 EBITDA $ 1.437 M $ 6.752 M $ 1.852 M LT Debt $ 550 M $ 7.300 M $ 2.900 M Stores 15.760 31.377 35.345 Rev./Store $ 597.144 $ 726.232 $ 294.695 Net/Store $ 42.703 $ 76.329 $ 25.717

28. Trayectoria Millones USD Operating Revenue 2007 9.411 +20,8% 22.787 +9,05% 10.416 +8,94% (Ingresos operacionales) 2006 7.787 +22,3% 20.895 +9,30% 9.561 +2,26% 2005 6.369 +20,3% 19.117 +2,81% 9.349 +2,27% 2004 5.294 +29,9% 18.594 NA 9.011 NA Gross Operating Profit 2007 2.221 23,6% 9.119 40,0% 3.145 30,2% (Utilidad bruta) 2006 1.687 21,7% 8.181 39,2% 2.946 30,8% 2005 1.438 22,6% 7.426 38,8% 2.748 29,4% 2004 1.177 22,2% 7.104 38,2% 2.574 28,6% EBITDA 2007 1.437 15,3% 6.752 29,6% 1.852 17,8% 2006 1.214 15,6% 5.886 28,2% 1.724 18,0% 2005 1.081 17,0% 5.308 27,8% 1.538 16,4% 2004 873 16,5% 5.165 27,8% 1.518 16,8% Total Net Income 2007 673 7,14% 2.395 10,5% 909 8,72% (Utilidad neta) 2006 564 7,24% 3.544 16,9% 824 8,62% 2005 494 7,75% 2.602 13,6% 762 8,15% 2004 388 7,33% 2.278 12,3% 740 8,21%

29. Resultados SBUX USD Millones

30. Resultados MCD USD Millones

31. Resultados YUM USD Millones

32. Comparación Ventas USD Millones

33. Comparación Util. Bruta USD Millones

34. Comparación EBITDA USD Millones

35. Comparación Util. Neta USD Millones

36. Comparación 2005

37. Comparación 2006

38. Comparación 2007

39. Comportamiento de las Acciones

40. SBUX

41. MCD

42. YUM

43. SBUX (10 años)

44. MCD (10 años)

45. YUM (10 años)

46. SBUX vs. MCD

47. SBUX vs. YUM

48. SBUX vs. MCD (10 años)

49. SBUX vs. YUM (10 años)

50. SBUX vs. MCD (1 año) Mayo 2007 – Mayo 2008

51. SBUX vs. YUM (1 año)

52. El Factor Humano

55. 1 Chairman 2 President / CEO 5 General Counsel 4 North America 3 International 6 CFO/CAO Financial Administrative President 7 Supply Chain / Coffee Operations EVP – Executive Vice President 8 Partner Resources (Human Resources) 24 Western Division 34 Eastern Division 27 Canada SVP – Senior Vice President 10 United Kingdom 12 Asia Pacific 16 Europe, M.East Africa 18 Latin America 9 Finance 21 Total pay 32 International 31 Manufact. 26 Products 11 CIO Info. 13 Category 23 Store Op. 20 Emer. Bs. 25 Entertain, 29 Marketing 30 Store Dev, 17 Procurem. 36 International 35 International 15 N.America 19 Communic. 22 CCO 28 Culture 33 Social Resp. 14 International